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Global media titans converge, creator economy ignites as NAB Show 2025 concludes
MUMBAI: The National Association of Broadcasters (Nab) Show 2025 concluded on 9 April, solidifying its position as the premier global platform for technology for the media and entertainment industry. The event drew 55,000 registered attendees from 160 countries, demonstrating its international reach and influence.
Nab Show executive vice president Karen Chupka highlighted the show’s role in showcasing the latest advancements in storytelling and technology. A significant 26 per cent of attendees travelled from outside the United States, and 53 per cent were first-time participants, highlighting the show’s expanding appeal.
The exhibition floor, spanning an area equivalent to eight football fields, featured nearly 1,100 global exhibitors, including 125 new companies. Industry giants such as Adobe, AWS, Canon, Sony, and Verizon Business presented their latest innovations, driving forward the evolution of content creation and distribution. David Ross, CEO of Ross Video, described the show as a crucial platform for showcasing their entire product portfolio.
Key trends at the show included artificial intelligence, the burgeoning creator economy, and the convergence of sports and technology. High-profile speakers, including Gotham Chopra from Religion of Sports, Jody Gerson of Universal Music Publishing Group, and WWE executives Nick Khan and Paul “Triple H” Levesque, engaged audiences with insights into the future of media. Dhar Mann and Steven A. Smith also captivated attendees with their perspectives on content creation and sports media.
The show featured over 550 conference sessions and more than 1,000 speakers, addressing critical industry topics. The inaugural Sports Summit explored the intersection of sports, media, and technology, while the Business of Entertainment track, in partnership with The Ankler, examined media dealmaking and content strategies. Sessions on AWS, artificial intelligence, and sports streaming saw high attendance, reflecting the industry’s focus on emerging technologies. The Creator Lab provided a dedicated space for digital creators to explore new tools and resources.
Nab launched its Creator Council, an advisory group comprising influential creators and thought leaders, to amplify creator voices and guide Nab’s engagement with the creator economy. This initiative underscores Nab’s commitment to supporting the evolving needs of content creators.
Major company announcements included Sony’s unveiling of the HDC-F5500V and HDC-P50A cameras, and Verizon Business’s introduction of a portable Private 5G Network framework designed to streamline live broadcasting.
The Nab Show will return to New York from 22 -25 October 2025, and to Las Vegas from 18 to 22 April 2026.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
