eNews
Giftxoxo acqui-hires hobbies and interests marketplace BookMyInterest
MUMBAI: Indian experiential rewards and recognition company Giftxoxo has expanded team through acqui-hiring BookMyInterest, a marketplace for hobbies and leisure activities. With this move, Giftxoxo aims to leverage the customer base of BookMyInterest as well as its partner network to enhance its current offering. The combined entity will also be better poised to further drive the demand in the curated activities and experiences space in India.
Since the launch of its Beta Web version in February this year, BookMyInterest has emerged as one of the leading search facilitators of verified and rated service providers catering to various interests and hobbies. It has a vast database of activities and experiences, from cooking classes to fitness programmes, hikes and expeditions to dance classes.
Giftxoxo co founder Manoj Aggarwal stated, “Curated experiences and activities make up a large market in India. On meeting Naveen and his team, we realised that they share the same passion as us, to make this sector more vibrant and enhance consumer choice. We are certain that the two brands are a perfect synergistic match and that together we can strengthen our position in the market and serve our customers better.”
One of the co-founders of BookMyInterest Naveen M said, “We are in sync with the promoters of Giftxoxo and their approach towards understanding this market segment. Riding on their strong domain knowledge, we look forward to helping our customers choose the best activities and experiences. We believe that jointly we can improve the quality of offerings, the ability to grow and bring better efficiency to this unorganised market in India.”
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
