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Getit to power Yahoo’s local search service
MUMBAI: Getit, India‘s leading digital marketing has associated with digital media company Yahoo wherein Getit will power results under Yahoo Local. The association will mean that Getit‘s entire databases of over three million business listings will be accessible to Yahoo users on Yahoo Local.
Any search conducted on Yahoo Local will automatically land on a co-branded section which will be powered by Getit. This association will help to create further brand awareness and popularity of Getit among masses.
Further, for searches conducted on Yahoo! web search which correspond to a local need, Yahoo! users will have the benefit of the listings powered by Getit, depending upon relevance, location and keywords.
Getit CEO Sidharth Gupta said, "This is a very significant partnership since it brings the power of Getit‘s databases to Yahoo! users and likewise brings the immense distribution of Yahoo! to Getit‘s advertisers and SME‘s. It is a privilege to be partnering a leading brand like Yahoo! to bring powerful yet simple solutions to our users and advertisers."
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
