News Broadcasting
Geo TV tries on reality with ‘George Ka Pakistan’
MUMBAI: Geo TV has ventured into the reality genre with a show titled George Ka Pakistan. As the concept of the show reveals, Geo follows George, a British, who tries to settle down in Pakistan and become a Pakistani! And to top it all he has only three months to become one.
During the series, George will extensively explore his adopted country and its people, trying to understand the complexities of Pakistani society and to discover what it means to be a Pakistani, all on his own with a strict budget and very little assistance.
The ultimate challenge is that George has to try and become a Pakistani by himself. He may ask Geo for help, and Geo may provide some aid. The more he can survive on his own, the better he is doing at becoming a Pakistani.
The show’s producer Alya Salahuddin said, “George Ka Pakistan aims to explore Pakistan and its people from a foreigners perspective as George tries to make a life for himself in Pakistan. The show is also an exploration of Pakistans society, culture, and religion from an outsiders point of view and successfully highlights some basic and fundamental issues that too often escape the normal Pakistanis. The show will highlight the aspect that diversity needs to be respected and that no unified identity can be imposed on a multicultural society.”
The show will also have an interactive segment allowing the viewers to give suggestions to George regarding the ways to become a Pakistani.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
