Gaming
GEMS: Psyche of Indian gamer
KOLKATA: With a spurt in consumption during the lockdown, gaming is projected to only grow further. Although the gamers are majorly young and male till now, the users are gradually emerging across demographics.
While a story of the rapid surge in online gaming is playing out, there are certain areas which need to be looked at more carefully. Google Play India business development manager Sharan Tulsiani shared insights on the ecosystem to fill the gaps in understanding.
Who are the gamers? How they discover content?
It is a cliché but the rapid expansion in smartphone adaptation, mobile broadband has definitely led the industry to maturation. At the same time, 70 per cent of users with devices with more than two gb ram, sharp fall in data cost, higher usage of UPI payment methods have also played a major role, Tulsani elaborated.
Citing a survey conducted by Google, he added that 62 per cent of Indian gamers are of 18-25 years age group, 64 per cent are male, 65 per cent are single and 45 per cent are students. The demographic ratio is almost similar for the game buyers. 18-24 years age group accounts for 67 per cent and males account for 72 per cent of buyers.
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For the discovery of new games, Tulsiani stated that the play store has emerged as the most important source for users, YouTube social media networks being other important channels. The users go to the play store for ratings, reviews and access videos on YouTube to understand graphics. However, Indians prefer to watch local influencer videos rather than global ones. Word of mouth is also a very strong source as Indian games are far younger compared to other parts of the world and hence more impressionable.
“Consumers are hungry for quality content. They also look at gaming as aspirational recreation. Thus when it comes to the functional reason behind gaming, the storyline, game design, graphics are super important for selection,” he added.
Moreover, building social experiences and community management is critical to retaining users as well. He said that social experience needs to be part of core UX. Along with plain multiplayer experience, leaderboards and asynchronous multiplayer allow interaction too. He also added that audio and video chat while playing are very popular in India.
Developers also need to take note of the barriers to payments. 63 per cent payment related issues are caused by lack of awareness, concerns over personal information sharing. As a solution to this, Tulsiani suggested that simple measures like a visual guide for users on how to make payments. He further added that simple in-game or social media banners go help in closing the awareness gap.
However, the awareness gap is not the only reason to prevent gamers from paying for games. 57 per cent of users lack value perception, which stood out as another reason. Some of them are worried about spending more money than the planned budget, many others want to want for a discount or sale. More significantly few gamers feel it is not worthy to spend money on.
According to Tulsiani, lowering the price point is not sufficient enough to convert them as paid users. As Indian consumers are value-sensitive, creating clear value for in-game items and the economy is a necessity. In addition to that, the primary aim should be converting “never spenders”.
The stock market, FX, and derivative markets are all vastly different. However, they all share a common thread that makes them attractive for institutional and retail investors alike. These markets have deep liquidity and mature market frameworks. The reason? They are tightly regulated, which in turns attracts the capital that deepens the liquidity available.
The rules are clear and consistently applied, so big capital holders feel confident enough to make moves. Crypto markets are different, but that difference is quickly diminishing. Money goes where investors feel secure and where the rules are transparent and specific.
Liquidity Concentration as a Sign of Market Maturity
Liquidity is all about being able to match buyers and sellers quickly and cheaply. This lets retail buyers get $50 worth of Bitcoin on a Tuesday, and also lets an institutional player sell $50 million worth on the same day. The more mature and deep a liquidity pool is, the better equipped it is to handle large buy and sell orders without stumbling or creating slippage. Liquidity goes beyond just order volume. A mature market can handle stress and pressure.
A natural outcome of market maturation is the gradual concentration of liquidity. While this may appear counterintuitive, it is a function of how efficient markets form. Consider a fragmented market made up of many small sellers offering modest amounts of an asset and a single buyer seeking to transact at scale. In such an environment, liquidity is quickly exhausted, prices become unstable, and execution becomes inefficient. This is hardly the conditions required for a reliable market. A well-functioning liquidity pool, according to CME Group, is “one where a large volume of transactions can be executed without substantial impact on the price.”
Binance’s Liquidity Scale in a Global Context
For an example on how this plays out at scale in the crypto markets let’s take a look at Binance. Crypto markets are high-velocity, meaning value changes hands quickly. Since the platform launched, their all-time trading volume is in excess of $145 trillion per Cointelegraph. To put some context to that number, the global GDP is estimated by the World Bank to be around $110 trillion. This means the company is handling trading volumes that are on-par with national financial systems.
Binance Co-CEO Richard Teng recently commented on this scale during the WEF in Davos, “As we move into 2026, I am pleased to share that we have continued to grow from strength to strength. On the user front, we crossed 300 million users globally last month. That roughly translates to 1 out of every 20 adults in the world is using the Binance platform for investing.”
Teng continued, “Binance remained a primary venue for global crypto liquidity, with $34 trillion traded on the platform in 2025 and spot volume exceeding $7.1 trillion, about a 20% increase in average daily trading volume across all products. All-time traded volume reached $145 trillion across all products—more than the annual global GDP.”
According to CoinGecko data shared by Wu Blockchain, Binance’s spot trading volume rose from $365B in December 2025 to $409B in January 2026, marking a +12.1% month-over-month increase. This is nearly 5X larger than the next exchange.
Why Compliance Attracts Professional Capital
A 2026 report from PwC notes that “Institutional involvement has crossed the point of reversibility.” Blockchain technologies are being used behind the scenes to move large volumes of value. These moves are so deeply embedded in the fabric of the world’s financial infrastructure that trying to remove them could be costly. Financial markets are using these technologies already, so the regulators catching up has become essential.
It’s also essential to understand how professional capital views risk. Smaller players will focus on upsides and first-move advantages, but the professionals care first about legal risk which is non-negotiable. When doing business in any market, professional capital must know that what they are doing is permitted (and not in a gray area), who is overseeing it, and what are the risks or likelihoods of sudden rule changes.
Professional capital isn’t cautious by choice, but instead by the fact that they answer to auditors, regulators, company boards, and their own fiduciary responsibilities. Compliance means their need for caution has been fulfilled.
Market Integrity as a Competitive Moat
Integrity in crypto markets is all about predictability from market participants. We know there are no front runners or hidden fees because we can see the fee schedule and order book live. Market makers and professional capital only use markets with integrity because it makes things predictable and ensures everyone is following the same rules.
Market integrity thus acts as a defensive layer that keeps dishonest players from attracting professional capital. Integrity is made up of three parts: surveillance, controls, and transparency. IOSCO formalizes these, writing in a report that regulators must verify entities like crypto exchanges “for the monitoring, surveillance and supervision of the exchange or trading system and its members or participants to ensure fairness, efficiency, transparency and investor protection, as well as compliance with securities legislation.”
Liquidity as the Ultimate Vote of Confidence
What this all tells us is fairly simple. Liquidity goes where investors are confident. Professional capital has more needs than retail capital. When their needs are met, they vote with their resources by deploying value into pools they trust the most. That trust comes from regulation, market integrity, and above all, confidence in the pool itself.
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