Gaming
Games24x7 reveals new identity, pledges innovation in online gaming
Mumbai: Games24x7 online skill gaming company, today unveiled its new brand identity, marking a significant milestone in the company’s 17-year journey. The new visual identity is a testament to the company’s commitment to the seamless integration of science and entertainment. Guided by the operating ethos of ‘Science of Gaming’, this transformative unveiling reflects Games24x7’s unwavering commitment to delivering awesome gameplay experiences rooted in scientific principles.
At the unveiling of the new brand identity, Games24x7 co-founder and co-CEO Bhavin Pandya said, “At Games24x7, our path has been shaped by an unwavering dedication to a scientific mindset, our focus on user-centricity, and our incredible teams that wholeheartedly embrace this scientific approach. Our fresh brand identity goes beyond mere visual change; it stands as a reflection of our profound enthusiasm for these core principles and the continuous advancement within the online gaming sector. The rejuvenated brand identity underscores our technological expertise and commitment to harnessing cutting-edge technologies like AI/ML to create hyper-personalised gaming experiences to entertain our users.”
The carefully crafted new visual identity of the Games24x7 corporate brand serves as a beacon, symbolizing the company’s dedication to creating experiences that transcend the ordinary. Every element has been thoughtfully designed to communicate the duality inherent in the brand’s guiding belief: the intersection of science and entertainment.
Brand initiatives around new visual identity launch:
Games24x7 sparked excitement surrounding its new visual identity by unveiling a colour teaser on its social media platforms. The video showcased waves of vibrant colours, each inspired by the brand’s new logo. Subsequently, to provide the audience with a deeper insight into Games24x7’s journey and story so far, its values, and commitment, the brand presented in a three-part illustrated video of Games24x7’s journey.
The brand engaged its employees through a dedicated microsite – Readytogo24x7.com, which featured a live countdown to the unveil, one-touch games with exciting rewards, and a live photo wall encouraging employees to share their photos, fostering a visual representation of the Games24x7 extended family.
Intriguing contests were also designed, inviting employees to share their unique perspectives and experiences with the brand, adding a fun and personal touch to the rebranding activities. Furthermore, employees expressed their connection with Games24x7 by sharing the brand’s values that resonate with them the most on their social media handles. These initiatives not only built anticipation but also created an inclusive and spirited atmosphere, allowing teams to actively participate in this journey.
Key elements of the new logo:
The new visual identity features a stack of ‘G’ letterforms, with the vibrant orange brushstroke ‘G’ proudly positioned atop a solid navy stack. This distinctive symbol not only represents the initial letter of the company’s name but also signifies the commitment to a scientific approach in crafting enjoyable gaming experiences. The </> coding symbol in navy blue, denoting the universal language of technology, further reinforces the company’s commitment to innovation, while the depth of the stack cues metaphorically illustrates the organization’s willingness to delve deep to address challenges at it’s core for game development.
The logotype ‘games24x7’ utilizes two distinct typefaces, Poppins and Sprite Graffiti. ‘games’ is crafted with the bold, geometric forms of Poppins, representing the precision involved in the science of gaming. In contrast, ’24×7′ utilises the energetic, brush script numerals of Sprite Graffiti, embodying the vibrant and playful nature of the gaming experiences Games24x7 creates.
The new visual brand identity can be seen across all brand communications, social media platforms, the website, and other collaterals.
Reference campaign posts:
Games24x7 is merging the worlds of science and entertainment to introduce a new era filled with limitless possibilities.
Keep an eye out to find out what’s loading!#Games24x7 #TheScienceOfGaming #Innovation24x7 #Growing24x7 #ComingSoon #StayTuned pic.twitter.com/4je0uH33z9— Games24x7 (@games24x7) November 24, 2023
A tale of innovation, passion, and technological triumphs is about to unfold. Join us as we trace Games24x7’s growth from a garage to becoming India’s leading online skill gaming company. #Games24x7 #TheScienceOfGaming #Innovation24x7 pic.twitter.com/RDr2kYMVdQ
— Games24x7 (@games24x7) December 6, 2023
Gear up for another challenge with Games24x7!
Go to https://t.co/T4u1g6NNCd and navigate your way to becoming the highest scorer. Share your scores below, tag your gaming buddies, and let the battle for the champion commence.#Games24x7 #TheScienceOfGaming #Innovation24x7… pic.twitter.com/QzgQtrcPxZ
— Games24x7 (@games24x7) December 7, 2023
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
