Gaming
Games24x7 reveals new identity, pledges innovation in online gaming
Mumbai: Games24x7 online skill gaming company, today unveiled its new brand identity, marking a significant milestone in the company’s 17-year journey. The new visual identity is a testament to the company’s commitment to the seamless integration of science and entertainment. Guided by the operating ethos of ‘Science of Gaming’, this transformative unveiling reflects Games24x7’s unwavering commitment to delivering awesome gameplay experiences rooted in scientific principles.
At the unveiling of the new brand identity, Games24x7 co-founder and co-CEO Bhavin Pandya said, “At Games24x7, our path has been shaped by an unwavering dedication to a scientific mindset, our focus on user-centricity, and our incredible teams that wholeheartedly embrace this scientific approach. Our fresh brand identity goes beyond mere visual change; it stands as a reflection of our profound enthusiasm for these core principles and the continuous advancement within the online gaming sector. The rejuvenated brand identity underscores our technological expertise and commitment to harnessing cutting-edge technologies like AI/ML to create hyper-personalised gaming experiences to entertain our users.”
The carefully crafted new visual identity of the Games24x7 corporate brand serves as a beacon, symbolizing the company’s dedication to creating experiences that transcend the ordinary. Every element has been thoughtfully designed to communicate the duality inherent in the brand’s guiding belief: the intersection of science and entertainment.
Brand initiatives around new visual identity launch:
Games24x7 sparked excitement surrounding its new visual identity by unveiling a colour teaser on its social media platforms. The video showcased waves of vibrant colours, each inspired by the brand’s new logo. Subsequently, to provide the audience with a deeper insight into Games24x7’s journey and story so far, its values, and commitment, the brand presented in a three-part illustrated video of Games24x7’s journey.
The brand engaged its employees through a dedicated microsite – Readytogo24x7.com, which featured a live countdown to the unveil, one-touch games with exciting rewards, and a live photo wall encouraging employees to share their photos, fostering a visual representation of the Games24x7 extended family.
Intriguing contests were also designed, inviting employees to share their unique perspectives and experiences with the brand, adding a fun and personal touch to the rebranding activities. Furthermore, employees expressed their connection with Games24x7 by sharing the brand’s values that resonate with them the most on their social media handles. These initiatives not only built anticipation but also created an inclusive and spirited atmosphere, allowing teams to actively participate in this journey.
Key elements of the new logo:
The new visual identity features a stack of ‘G’ letterforms, with the vibrant orange brushstroke ‘G’ proudly positioned atop a solid navy stack. This distinctive symbol not only represents the initial letter of the company’s name but also signifies the commitment to a scientific approach in crafting enjoyable gaming experiences. The </> coding symbol in navy blue, denoting the universal language of technology, further reinforces the company’s commitment to innovation, while the depth of the stack cues metaphorically illustrates the organization’s willingness to delve deep to address challenges at it’s core for game development.
The logotype ‘games24x7’ utilizes two distinct typefaces, Poppins and Sprite Graffiti. ‘games’ is crafted with the bold, geometric forms of Poppins, representing the precision involved in the science of gaming. In contrast, ’24×7′ utilises the energetic, brush script numerals of Sprite Graffiti, embodying the vibrant and playful nature of the gaming experiences Games24x7 creates.
The new visual brand identity can be seen across all brand communications, social media platforms, the website, and other collaterals.
Reference campaign posts:
Games24x7 is merging the worlds of science and entertainment to introduce a new era filled with limitless possibilities.
Keep an eye out to find out what’s loading!#Games24x7 #TheScienceOfGaming #Innovation24x7 #Growing24x7 #ComingSoon #StayTuned pic.twitter.com/4je0uH33z9— Games24x7 (@games24x7) November 24, 2023
A tale of innovation, passion, and technological triumphs is about to unfold. Join us as we trace Games24x7’s growth from a garage to becoming India’s leading online skill gaming company. #Games24x7 #TheScienceOfGaming #Innovation24x7 pic.twitter.com/RDr2kYMVdQ
— Games24x7 (@games24x7) December 6, 2023
Gear up for another challenge with Games24x7!
Go to https://t.co/T4u1g6NNCd and navigate your way to becoming the highest scorer. Share your scores below, tag your gaming buddies, and let the battle for the champion commence.#Games24x7 #TheScienceOfGaming #Innovation24x7… pic.twitter.com/QzgQtrcPxZ
— Games24x7 (@games24x7) December 7, 2023
Gaming
MTG gaming chief Benninghoff joins NODWIN board as esports firm primes for IPO
The Gurugram-based esports firm is pursuing a public listing, has returned to profitability and is growing revenues by 42 per cent
GURUGRAM: NODWIN Gaming is moving fast. The Gurugram-based gaming and esports company has launched a pre-IPO fundraising round, appointed UBS as lead adviser for both the round and a subsequent public listing, and landed a heavyweight board director, all in one go.
The new board member is Arnd Benninghoff, executive vice president of gaming at Stockholm-listed Modern Times Group (MTG), who has overseen the group’s strategic investments and portfolio growth since 2014. He is no stranger to building things: Benninghoff has founded and built fifteen companies, served as chief digital officer at ProSiebenSat.1 Media AG, managing director of SevenVentures, and chief executive of Holtzbrinck eLAB. He began his career as a journalist at Deutsche Presse Agentur and various TV networks, holds a Diplom-Kaufmann in business and administration from the University of Münster, and previously sat on the board of Edgeware AB.
The numbers back the ambition
NODWIN is not pitching a story without substance. The company has returned to EBITDA profitability and posted a 42 per cent year-on-year revenue surge, reaching $58.5m in the first nine months of FY2026. The pre-IPO round will combine a primary issuance to fund global expansion through organic growth and acquisitions, alongside a secondary sale to give existing shareholders some liquidity.
Akshat Rathee, co-founder and managing director of NODWIN Gaming, said Benninghoff understands “the entire lifecycle of the gaming and media ecosystem, from the boots-on-the-ground reality of building startups to the strategic complexity of managing multi-billion dollar global portfolios.”
Benninghoff, for his part, said the company “sits at the intersection of sports, entertainment, and technology, making it one of the most exciting players in the global gaming landscape today.”
A portfolio built for the global south
Founded in 2014 by Rathee and Gautam Virk, NODWIN has quietly assembled one of the more compelling esports portfolios outside the Western hemisphere. Its properties include DreamHack India and Comic Con India, and it recently acquired StarLadder, the Ukraine-based tournament organiser behind premier events in CS:GO and Dota 2. The company also serves as a long-term strategic marketing partner for the Evolution Championship Series (EVO), the world’s most prominent fighting game tournament, helping push it into new geographies.
Its geographic focus spans South Asia, Central Asia, Southeast Asia, the Middle East and Africa. Backers include Nazara Technologies, KRAFTON, Sony Group Corporation, JetSynthesys, and the founders’ investment vehicle Good Game Investments.
What comes next
With UBS running the books, a board freshly reinforced with European media and gaming expertise, and revenue heading in the right direction, NODWIN is laying the groundwork deliberately. The esports industry has burned investors before with big promises and thin margins. NODWIN’s return to profitability, combined with a real portfolio of owned intellectual properties across gaming, music and youth culture, gives it a more credible runway than most. The IPO clock is now ticking.
