Applications
Gaana.com partners The Orchard to strengthen music library
MUMBAI: In a bid to strengthen its library, Gaana.com has inked a partnership with music, film and video distribution company The Orchard to add more than seven million indie songs to its catalogue in India.
With this the total catalogue size of Gaana.com has touched 10 million songs.
The Orchard operates in more than 25 global markets, amplifying reach and revenue across the world through multiple digital, physical and mobile partnerships internationally. The artists that the company works with range from legendary rockers Toto, metal gods Slayer and rising Indie duo Say Lou Lou. Popular Indian indie acts include Raghu Dixit, Soulmate, DhruvGhanekar and Blackstratblues.
Gaana.com’s music streaming app and web service has 15 million+ app downloads and over 12 million registered users. It has a catalogue ranging from Bollywood, international, regional and independent music.
Gaana.com business head Pawan Agarwal said, “Our focus is to create best music experiences for its users and we are focused on bringing the widest selection of songs from India and international markets for our consumers. The Orchard is an important partnership for us, and we believe the consumers would love it.”
“We’re excited to be working with Gaana as it grows its presence in India. Bringing our quality catalogue to local listeners and extending our labels’ brands in the region is the perfect representation of what we’re about: using technology and relationships to bring music to engaged consumers wherever they are in the world,” added The Orchand CEO Brad Navin.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
