News Broadcasting
Front and centre Manorama News makes a clear case for credibility
MUMBAI: In the age of blink-and-miss news, Manorama News is making sure you don’t miss a thing by being quite literally right in front of you. The Malayalam news powerhouse is turning heads and tuning in hearts with its sharp brand refresh and high-impact campaign, Neril Kaanam which translates to “Right in Front of You.” With a tagline that doubles as a promise, the initiative repositions Manorama News not just as a source of updates, but as an omnipresent part of a Malayali’s daily routine.
This strategic rebranding now live across TV, digital, and mobile platforms isn’t just about aesthetics. It’s about agility, authenticity, and attention. The refresh includes a sleeker logo, bigger fonts for bite-sized clarity, and graphics built with a digital-first lens all designed by Ian Wormleighton of Twin Associates, UK, who’s also helped craft visual identities for the BBC.
“Viewers shouldn’t have to go looking for the news, it should find them,” said MM TV CEO P. R. Satheesh. “That’s the essence of Neril Kaanam.”
The results are showing. Whether it’s breaking news, local weather or cricket scores, everything now lands front and centre literally. The channel has also launched new shows like Actually Enthannu Sambhavichathu, Trending News, and Innu Nadannathu, designed to give viewers more depth without the drag.
What’s truly breaking new ground, however, is the use of anchors themselves in a set of six promotional films, a first in Indian TV news marketing turning familiar faces into brand storytellers.
With a 360-degree marketing push spanning television, print, digital, and outdoor, the Neril Kaanam message is everywhere. And early feedback suggests it’s working viewers are noticing, conversations are spiking, and digital engagement metrics are climbing.
In short, Manorama News isn’t just refreshing its look, it’s refreshing how news is seen, heard, and trusted.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
