News Broadcasting
Front and centre Manorama News makes a clear case for credibility
MUMBAI: In the age of blink-and-miss news, Manorama News is making sure you don’t miss a thing by being quite literally right in front of you. The Malayalam news powerhouse is turning heads and tuning in hearts with its sharp brand refresh and high-impact campaign, Neril Kaanam which translates to “Right in Front of You.” With a tagline that doubles as a promise, the initiative repositions Manorama News not just as a source of updates, but as an omnipresent part of a Malayali’s daily routine.
This strategic rebranding now live across TV, digital, and mobile platforms isn’t just about aesthetics. It’s about agility, authenticity, and attention. The refresh includes a sleeker logo, bigger fonts for bite-sized clarity, and graphics built with a digital-first lens all designed by Ian Wormleighton of Twin Associates, UK, who’s also helped craft visual identities for the BBC.
“Viewers shouldn’t have to go looking for the news, it should find them,” said MM TV CEO P. R. Satheesh. “That’s the essence of Neril Kaanam.”
The results are showing. Whether it’s breaking news, local weather or cricket scores, everything now lands front and centre literally. The channel has also launched new shows like Actually Enthannu Sambhavichathu, Trending News, and Innu Nadannathu, designed to give viewers more depth without the drag.
What’s truly breaking new ground, however, is the use of anchors themselves in a set of six promotional films, a first in Indian TV news marketing turning familiar faces into brand storytellers.
With a 360-degree marketing push spanning television, print, digital, and outdoor, the Neril Kaanam message is everywhere. And early feedback suggests it’s working viewers are noticing, conversations are spiking, and digital engagement metrics are climbing.
In short, Manorama News isn’t just refreshing its look, it’s refreshing how news is seen, heard, and trusted.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
