News Broadcasting
Fromer E! boss Jarl Mohn joins MobiTV
MUMBAI: In a move that signals the potential of the mobile television category, Jarl Mohn aka Lee Masters has joined the board of directors of Idetic, the company that created MobiTV, the world’s leading television network for mobile phones.
In addition, Mohn has made a financial investment in the company and will become a senior advisor to the MobiTV management team, lending his expertise across content, distribution and technology to help shape the company’s future, states an official release.
“Having created and led some of the media business’ most recognized brands and companies from inception to launch, Jarl is a true visionary in the entertainment space, and we are honored to have him as a thought partner and investor,” said Idetic chairman & CEO Phillip Alvelda. “We look forward to tapping his insights and experience to expand our content offerings and deliver the best mobile television experience.”
“MobiTV is a significant investment opportunity, as they have earned a leadership position in a category that is experiencing a faster distribution trajectory than that of radio and even cable television did at inception,” said Mohn. “I am enthusiastic about contributing to the company beyond traditional board involvement, and working with the team to realize the business’ potential.”
Jarl Mohn was founding president of Liberty Digital, a publicly traded subsidiary of Liberty Media Group involved in interactive television, cable television networks, and Internet enterprises. He served as its Chief Executive Officer from June 1999 to March 2002. Prior to founding Liberty Digital, he was president and CEO of E! Entertainment Television where he also founded E! Online through a joint venture with CNET. From 1986 to 1989, Mohn was executive vice president and general manager of MTV and VH1. He began his professional life with a 20-year career in radio, the official statement added.
MobiTV recently increased its channel line-up with popular programming including Major League Baseball, Fox News and The Weather Channel. Also, MobiTV has expanded internationally with carriers in the United Kingdom, Canada and Latin America. Leveraging the new 3G wireless data networks, MobiTV delivers a high quality television experience offering a wide range of content and an intuitive graphical user interface.
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
