Applications
From lab to end-user: India launches TV, radio & FB integrated server ‘Sagar Vani’
MUMBAI: The India government, in order to effectively disseminate ocean-related advisories from the lab to the end-user, has developed ‘Sagar Vani’.
The union minister for science & technology, earth sciences and environment, forest & climate change Harshvardhan has launched the ‘India Quake’ app and ‘Sagar Vani’ at the Foundation Day of Ministry of Earth Sciences in New Delhi on 27 July.
‘Sagar Vani’ is a software platform where various dissemination modes will be integrated on a single central server. It ’ includes multi-lingual SMS, Voice Call / Audio Advisory, Mobile Apps (User / Admin modules), Social Media (Facebook, Twitter, etc.), Email, GTS, Fax, Digital Display Boards, Radio / Television broadcast units, IVRS, Cloud Channels, etc. The system also has facility to provide access to various stakeholders so that they too will be able to further disseminate information and alerts to the user community.
‘Sagar Vani’ system compares with the most advanced countries’ services in terms of speed of delivery, omni channel capabilities and diverseness of services. With this system, the services will be disseminated in local languages using advanced artificial intelligence and machine learning capabilities. For the first time in India, Sagar Vani is also using the power of television and cable network mediums for topical and alert dissemination services.
ESSO-Indian National Centre for Ocean Information Services (INCOIS) under Ministry of Earth Sciences (MoES) provides ocean information services for the benefit of various user communities in India. The services are more fruitfully utilized when the advisories reaches the end user in timely manner and in user readable format. Now-a-days ICT facilities in the country are accessible to large population of the country and that plays a major role in effective dissemination of information to the end user. ESSO-INCOIS has adopted the state-of-the-art technologies and tools available in the country for the timely dissemination of Ocean Information and Advisory Services that includes Potential Fishing Zone (PFZ) advisories, Ocean State Forecast (OSF), High Wave Alerts and Tsunami early warnings.
Presently, the advisories are being disseminated to the stakeholders from different service sections and through various stakeholders and partners, which might cause delay in dissemination of the services. In order to timely disseminate the advisories, ‘Sagar Vani’ has been developed by ESSO-INCOIS through Gaian Solutions Pvt. Ltd.
The ‘Sagar Vani’ will now serve the coastal community, especially the fishermen community with the advisories and alerts towards their livelihood as well as their safety at Sea.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
