News Broadcasting
FremantleMedia to distribute ‘The IT Crowd’
MUMBAI: Fremantle International Distribution (FID) will be distributing the brand new talkbackTHAMES sitcom, The IT Crowd, worldwide.
The IT Crowd, which premieres with a double bill on the UK’s Channel 4 today , is the latest highly-anticipated comedy offering from talkbackTHAMES producer, Ash Atalla.
Written and directed by Graham Linehan, The IT Crowd is about an IT department – Roy (Chris O’Dowd), Jen (Katherine Parkinson) and Moss (Richard Ayoade) – who work in the basement of Reynholm Industries while their beautiful colleagues work upstairs in fantastic surroundings. Filmed in front of a live studio audience, The IT Crowd is a surreal look at the underclass of a company.
FID will launch the hot new comedy at MIPTV 06 in Cannes in April, where it will feature within an exciting slate of programming.
Fremantle International Distribution head of acquisitions and development Shane Murphy said, “FID has a tremendous heritage in comedy and The IT Crowd is the beginning of a renewed focus on quality comedy programming. We are delighted to be working with talkbackTHAMES, along with some of the UK’s most exciting comedy talent.”
FID is also distributing another of Ash Atalla’s creations, Man Stroke Woman, which launched on the UK’s BBC3 in November 2005. The series, which aired throughout November and December, achieved market shares up to 73 per cent above the channel’s average for the timeslot, and up to 114 per cent above the primetime average for viewers aged 16 to 34.
The show is now set to make the move to terrestrial, and will settle into its new home on BBC2 at the end of February.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
