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Fox Sports and Aerodrome walk away with cream of PROMAX / BDA
California based Fox Sports International (FSI) and Aerodrome picked up the Gold and Silver awards for the Best Sports ID Campaign of 2002 at the PROMAX/BDA International Awards, presented in Los Angeles recently.
The winning network identification graphics package was created for Fox Sports World Canada, which FSI operates in partnership with Canadian broadcaster Global Television. The PROMAX and BDA annual awards recognise the finest promotion, marketing and design achievements in the world. Aerodrome developed the network package for Fox Sports International’s channels in Latin America and Canada integrating a gritty, posterized treatment with live action soccer players. The design group first developed the graphics broadcast package for FSI in 1998 and has worked since then to reflect the evolution of FSI’s channels, says an official release.
Special recognition for the award goes to Laura Mickelson, former director of on-air promotions at FSI, who was instrumental in the development of this graphics package. Mickelson now works as a producer at FSI’s sister company, Fox Sports Net. Aerodrome is celebrating its 15th anniversary this year as one of the leading broadcast design and creative service agencies. The agency is based in Los Angeles, California.
Fox Sports International is an international sports programming and production entity housed within the Fox Cable Networks Group. FSI operates the programming services Fox Sports World, Fox Sports World Espanol and Fox Sports Middle East, as well as a London-based programming syndication sales division, and is partnered with Global Television in Fox Sports World Canada.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
