Event Coverage
Fox Asia to air second season of ‘Fit for Fashion’ in January 2016
MUMBAI: Singapore-based production and distribution agency Bomanbridge Media has inked an international distribution deal with Imagine Group Entertainment, which created and produced Fit For Fashion, a transformational fashion-fitness format. Fox Channels Asia aired the initial launch season of the show in 2014 and will be premiering the second season beginning January 2016.
“Bomanbridge is constantly pushing the envelope when it comes to reality entertainment. We had the opportunity to take Fit For Fashion to broadcasters internationally, and we jumped. Fox International Channels Asia has done a tremendous job with the launch and we look forward to extending that success to other audiences,” said Bomanbridge Media CEO Sonia Fleck.
Fit for Fashion is not only a reality fashion/fitness TV show but also a format. The first season was filmed in Malaysia and hosted by Louise Roe, who hosts MTV International’s Plain Jane and Fashion Star on NBC (USA). She is joined by fashion photographer and former model Todd Anthony Tyler, whose fashion credits include capturing rising stars of Asia’s freshest faces — Liu Wen, Fei Fei Sun and Kiki Kang amongst others. Roe and Tyler work with top fitness trainers Christine Bullock and Mitch Chilson to put contestants to work.
“Imagine Group has a proven track record in creating ground breaking original formats in Asia for the last decade and Fit for Fashion is one such format that will appeal to audiences around the world. We are truly excited about our partnership with Bomanbridge and are looking forward to working together with them to make Fit for Fashion an international success story. Imagine Group trusts Sonia and her team to take our format to the next level,” said Imagine Group Entertainment GM Dave Gunson.
The professional team helps transform this group of ordinary men and women into extraordinary catwalk worthy versions of themselves over ten weeks. The contestants build confidence while learning to dress well, look good and feel great.
“Fit for Fashion launched on StarWorld Asia as we recognized that the show would be a great fit for the discerning audience of our channel. We are thrilled that Fit For Fashion will now reach a wider audience around the world with Bomanbridge and Imagine Group. We look forward to a fantastic second season,” added Fox International Channels EVP content and communications Keertan Adyanthaya.
Event Coverage
Anime India announces Amazon MX Player as co-presenting partner for Anime India Kolkata 2026
MUMBAI: Riding high on the success of its blockbuster Mumbai debut, Anime India is accelerating its nationwide expansion with the announcement of Amazon MX Player as the co-presenting partner for Anime India Kolkata. The partnership marks a significant step forward in the festival’s mission to deliver large-scale, accessible, and fan-first anime experiences across the country.
Scheduled for 14 and 15 February 2026 at the iconic Biswa Bangla Mela Prangan, Anime India Kolkata will launch the first regional chapter of what is set to be a year-long, multi-city tour. As the curtain-raiser for the 2026 circuit, the Kolkata edition aims to fuse the energy of global Japanese pop culture with India’s fast-growing community of anime, manga, and pop-culture fans.
A household name in digital entertainment, Amazon MX Player brings unmatched reach and cultural relevance to the Anime India platform. With its expanding focus on anime and youth-driven content, Amazon MX Player’s involvement as co-presenting partner reinforces Anime India’s vision of making anime culture more inclusive breaking barriers of language, geography, and accessibility to connect with fans nationwide.
Anime India Kolkata 2026 will showcase cosplay competitions, interactive zones led by the Indian Gunpla Community, India-39 Vocaloid Community, The Japan Curry, and Adda-o-Otaku by The Otaku Guild. Fans can join tournaments across fighting games, Pokémon VGC, and more. Acclaimed Japanese director Susumu Mitsunaka (Haikyu!!) will attend as guest of honour, appearing in panels and live sessions. Positioned as an immersive celebration of fan culture and industry collaboration, the Kolkata edition marks the beginning of Anime India’s nationwide expansion.
Sharing their perspective on the partnership, Amazon MX Player director Aruna Daryanani expressed, “Anime in India has evolved from a niche interest into a mainstream cultural movement, driven by an increasingly engaged and passionate fanbase. At Amazon MX Player, our focus is on expanding access by bringing anime to audiences across the country for free and in multiple local languages. Our association with Anime India reflects our commitment to supporting the growth of anime in India and deepening connections with fans, while continuing to build Amazon MX Player as a trusted destination for free, high-quality entertainment.”
“Anime India Kolkata is a celebration of how anime has grown beyond entertainment into a powerful cultural and creative force. By bringing fans, creators, and industry leaders onto one shared platform, the festival is helping define the future of pop culture in India,” said Anime India co-founder and director Neha Mehta.
The debut edition of Anime India 2025 in Mumbai attracted over 29,000 fans, quickly cementing its status as a landmark celebration of anime and Japanese pop culture. Riding on this overwhelming response, the Kolkata chapter is projected to draw more than 40,000 visitors across two days, positioning it as one of the biggest anime conventions ever held in eastern India.
Anime India is focused on bringing together fans from across the country to create a truly pan-India celebration of anime, manga, cosplay, gaming, and Japanese culture. With plans to expand into four key metropolitan hubs in 2026—east (Kolkata), north (Delhi), west (Mumbai), and south (Hyderabad)—the festival seeks to deliver globally benchmarked experiences while supporting and uplifting creators, artists, and fan communities throughout India.
