iWorld
Fourth-grade dropout Adil Qadri stuns sharks with 10 lakh orders success story
Mumbai: In the highly anticipated Shark Tank India 3, meet Adil Qadri, a self-made entrepreneur with an extraordinary story. Despite failing school in 4th grade due to asthma, Adil’s business has processed a whopping 10 lakh orders, averaging 3000 per day. From a software repairer to an SEO expert, he’s now the face of a brand that’s putting Bilimora on the map. Indeed, Adil proceeded to establish a business, defying the odds posed by his asthma. He introduces the Sharks to a desi way of using attars, emphasising long-lasting effects and premium packaging. However, a six crore debt sparks conflict among the Sharks. Will the Sharks dive in and embrace Adil’s aromatic venture? Tune in to Shark Tank India 3 to find out!
While talking about his experience on Shark Tank India, founder & CEO Adil Qadri said, “Appearing on Shark Tank India with our brand ADILQADRI was a whirlwind, a roller coaster of emotions and opportunities. The intense pitch sharpened my ability to face sharks’ questions and honed my strategic thinking. Their feedback provided invaluable insights for refining my business model. The experience underscored the importance of composure in high-stakes situations, molding me into a resilient and articulate entrepreneur.”
Don’t forget to watch this extraordinary pitch on Shark Tank India 3 on Sony LIV.
iWorld
Rusk Media announces Battleground Season 2 on Amazon MX Player
Fitness reality show returns in April 2026 with bigger challenges and mentors.
MUMBAI: The arena is reopening and this time the competition promises even more sweat, strategy and spectacle. Rusk Media has confirmed the return of its fitness reality format Battleground for a second season, set to stream on Amazon MX Player from April 2026. The announcement follows the breakout success of the show’s debut season, which positioned itself as a high energy blend of sport, strategy and reality television. Season 1 brought together 16 contestants for a 28 day test of endurance and discipline, as aspiring athletes and fitness enthusiasts competed in physically demanding challenges and team based battles.
Divided into four teams, the participants trained under a panel of mentors drawn from the fitness and lifestyle space, with former Indian cricketer Shikhar Dhawan serving as the show’s Super Mentor.
The format quickly found an audience among digital viewers and was listed among the most binged titles on Amazon MX Player. The show also picked up industry recognition, winning the “Most Popular Non Fiction Show” honour at the IWMBuzz Digital Awards 2025.
The first season also drew a slate of brand partnerships, including Honda Bigwing, Charged, American Pistachio Growers, Bigmuscles Nutrition, Ritebite Max Protein, Plix and Sparsh CCTV, highlighting the show’s appeal to brands targeting India’s rapidly growing youth and fitness audience.
For Season 2, the producers say the format will evolve with tougher physical challenges, a sharper competitive structure and deeper mentor involvement while continuing to focus on discovering the next generation of Indian fitness personalities.
Rusk Media, chief executive officer and co founder Mayank Yadav said the first season proved the appetite for competitive fitness storytelling. “Battleground was always envisioned as more than a show. Season 1 demonstrated that there is a massive audience for aspirational fitness competition at scale. With Season 2 we are going even bigger in ambition, intensity and opportunities for contestants and partners,” he said.
Rusk Ads lead Rahul Arora added that the series has also evolved into a strong platform for brand integration and advertiser engagement. “Season 1 showed that Battleground is not just compelling content but a powerful brand ecosystem. As we move into Season 2, we are looking to deepen brand collaborations and build more integrated partnerships,” he said.
With a larger format, an expanding fan base and a new season set to arrive in April 2026, Battleground is positioning itself as one of India’s emerging fitness reality franchises in the digital entertainment space.
