Food
FoodFood appoints SK ‘Raj’ Barua as CEO
MUMBAI: Food and lifestyle channel FoodFood has appointed former Freemantle Media India managing director SK ‘Raj’ Barua as its CEO.
Though no formal announcement has been made, an industry source has confirmed the report.
Barua has more than two decades of experience in the broadcasting business, starting out with Discovery Communications India where he was VP finance from 1995-2007 and then elevated to CFO- Asia Pacific which he served from 2007 to 2009.
He joined Fremantle Media India in August 2009 where he was part of the start up team, which successfully got it going after a couple of false starts prior to that. It was under his watch that Fremantle Media India got shows like Indian Idol, India’s Got Talent, X Factor, among others off the ground.
MUMBAI: Get ready to spice up your screen time! Balaji Telefilms is back with its latest Youtube original, Saas Bahu Aur Swaad, premiering October 7, blending family drama with the irresistible aroma of home-cooked nostalgia.
Set in the vibrant city of Agra, the series follows Indu Rastogi, a devoted homemaker whose cooking keeps the family together, even if her efforts often go unnoticed. Enter Riya, the spirited new bahu with dreams of carving her own identity. What starts as a clash of values soon turns into unexpected companionship when Riya discovers Indu’s hidden culinary talent. Together, they navigate a world where age-old traditions meet modern aspirations, served with laughter, warmth, and plenty of relatable family moments.
Starring Chahat Pandey and Abhishek Malik in lead roles, the show also features Shaktee Singh, Mahi Sharma, Seema Singh, Kushal Shah, and Shreya Acharya. It promises a perfect festive-season watch that is light-hearted yet emotional, nostalgic yet fresh.
Balaji Telefilms Digital group chief revenue officer Nitin Burman said, “This series celebrates women, families, and the everyday magic that happens around the dining table. Audiences will join the Rastogi family for a story filled with warmth, humour, and flavour.”
Chahat Pandey added, “Riya’s journey celebrates every woman who dares to dream big. The mix of humour, heartfelt moments, and food makes the show so relatable, and I can’t wait for viewers to laugh, cry, and cheer along with us.”
Abhishek Malik, playing Karan, reflected, “Karan represents the modern Indian son and husband, balancing tradition and progress. The show is full of laughter, food, and genuine emotion, and I hope it sparks empathy and a few surprises for viewers.”
With its unique blend of heartfelt storytelling, humour, and the comfort of home-cooked nostalgia, Saas Bahu Aur Swaad is set to become a must-watch for families everywhere. Episodes stream every Tuesday and Thursday, exclusively on the Balaji Telefilms Youtube Channel.
