iWorld
Floyd Mayweather vs Conor McGregor boxing fight on Indian OTT VEQTA4
NEW DELHI: The much awaited boxing match between the two biggest stars from the world of boxing and Mixed Martial Arts, Floyd Mayweather and Conor McGregor, in Las Vegas can be seen in India on the country’s only dedicated sports OTT service VEQTA.
The OTT has bagged the broadcasting rights for the fight on 27 August at 9:00am (IST). VEQTA is the official broadcaster of the fight in India and will live stream the fight only on its digital platforms VEQTA.in and its Android and IOS Apps. This will be the first global mega sports event to be shown on OTT format in India.
VEQTA in an official statement said today: “India currently has around 220 to 250 million smartphones and is expected to touch more than 500 million by 2020 reported by an industry analyst. So with rising smartphone sales, falling data tariffs, 4G rollout and improvement in payment gateways, OTT market, an important growth driver in India’s digital space, is growing at a dynamic pace of 35-40 % Y-O-Y”.
VEQTA co-founder & director Gaurav Gill, “We will be Live Streaming all the action on VEQTA.in and the VEQTA Android & IOS Apps. Floyd Mayweather vs. Conor McGregor is a matchup that pits the legendary boxer Mayweather against the all-time MMA great McGregor in a one of its kind event.
“As the home of global sports in India, VEQTA’s aim is to bring the best premium sports content to fans from all across the globe. Fight sports is the second biggest sports category in India and has a relatively young audience for whom digital is fast emerging as the first screen. With this event VEQTA aims to reach out to the fans of boxing, mixed martial arts, fight sports and sports fans in general,” he added
Fans in the India will be able to watch the historic fight of the millennium live on VEQTA.in, on 27 August 2017 at 9:00am (IST), and the under-card fights will be broadcast Live on the platform from 6:30 am (IST) onwards. The fights will also be available on the platform for sports fans to view on a video on demand basis after the event.
The event will take place in the T-Mobile Arena on the Las Vegas Strip in Nevada, U.S.A. Las Vegas hosts most of the major boxing championships and UFC fights.
VEQTA will be Live Streaming all the action from the event on its digital platforms. The app can be downloaded and subscribed for Rs. 99 only, to get unlimited access to over 6000 hours of live sports all-round the year.
· Website – https://veqta.in/
· Android – https://play.google.com/store/apps/details?id=com.app.veqta&hl=en
· iOS – https://itunes.apple.com/in/app/veqta/id1044161618?mt=8
iWorld
Micro-Dramas Surge in India, Redefining Mobile Content Habits
Meta-Ormax study maps rapid rise of short-form storytelling among 18–44 audiences.
MUMBAI: Micro-dramas aren’t just short, they’re the snack that ate Indian entertainment, and now everyone’s bingeing between the sofa cushions. Meta, in partnership with Ormax Media, has released ‘Micro Dramas: The India Story’, a comprehensive study unveiled at the inaugural Meta Marketing Summit: Micro-Drama Edition. The report maps how the vertical, bite-sized format is reshaping content consumption for mobile-first audiences aged 18–44 across 14 states.
Conducted between November 2025 and January 2026 through 50 in-depth interviews and 2,000 personal surveys, the research reveals that 65 per cent of viewers discovered micro-dramas within the last year proof of explosive adoption. Nearly 89 per cent encounter the format through social feeds and recommendations, making algorithm-driven discovery the primary engine rather than active search.
Key viewing patterns show a median of 3.5 hours per week (about 30 minutes daily) spread across 7–8 short sessions. Consumption peaks between 8 pm and midnight, with additional spikes during commutes and work breaks classic “in-between moments” that the format fills perfectly. Around 57 per cent of viewing happens in ambient mode (while doing something else), and 90 per cent is solo, enabling more intimate, personal storytelling.
Romance, family drama and comedy lead genre preferences. Audiences show growing openness to AI-generated content, 47 per cent find it unique and creative, while only 6 per cent say they would avoid it entirely. Regional languages are surging after Hindi and English, Tamil, Telugu and Kannada dominate consumption.
Meta, director, media & entertainment (India) Shweta Bajpai said, “Micro-drama isn’t a passing trend, it’s rewriting the rules of Indian entertainment. In under a year, an entirely new category of platforms has emerged, built audience habits from scratch, and created a business vertical that is scaling fast.”
Ormax Media founder-CEO Shailesh Kapoor added, “Micro-dramas are beginning to show the early signs of becoming a distinct content category in India’s digital entertainment landscape. When a format aligns closely with how audiences naturally engage with their devices, it has the potential to scale very quickly.”
The study proposes ecosystem-wide responsibility, universal signposting of commercial intent, shared accountability among advertisers, platforms, creators, schools and parents, built-in safeguards, and formal media literacy in schools.
In a feed that never sleeps and a day that never stops, micro-dramas have slipped into the cracks of every spare minute turning 30-second stories into the new national pastime, one vertical swipe at a time.
