Music and Youth
Flo Rida gets down with NBA on ESPN
MUMBAI: IMG/Poe Boy/Atlantic recording artist Flo Rida has announced an array of activity surrounding his hot new single, G.D.F.R. (feat. Sage the Gemini and Lookas) is available now at all DSP’s. Currently standing at number one atop the iTune’s stores Top Hip-Hop/Rap Songs chart, G.D.F.R. (feat. Sage the Gemini and Lookas) is featured in the latest ad from the new NBA on ESPN campaign titled, This Is Your Game. The track will be the baseline soundtrack for ESPN’s coverage of the entire 2014-15 NBA season, with spots and other digital/social elements slated to run across all ESPN platforms.
G.D.F.R (feat. Sage the Gemini and Lookas) has also received online appreciation, with critical acclaim coming from national outlets as The Source, which noted the track is “likely to be a club favourite.” In addition, the track’s official lyric video was premiered on Flo Rida’s official YouTube channel.
Flo Rida who is a recognizable hip hop hero, burst out of the gate in 2007 with the RIAA 7x platinum certified hit, Low (feat. T-Pain) and spent 10 consecutive weeks atop the Billboard Hot 100. The Miami-based rapper has a string of record-breaking, multi-platinum certified singles, including the worldwide favourite, Right Round (Feat. Ke$ha), In the Ayer (feat. will.i.am) and Club Can’t Handle Me (feat. David Guetta). In addition, Flo has made guest appearances on tracks such as David Guetta’s platinum certified Where Them Girls At, Troublemaker and Taio Cruz’s chart-topper, Hangover.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
