iWorld
Flick registers 42 mn+ views, 100 mn+ impression across social media
KOLKATA: The Zoom Studios’ short-format content brand Flick has registered 42 million+ views and 100 million+ impression across The Zoom Studios YouTube channel, Facebook and Instagram. With powerful 40 individual stories, Flick has produced an exclusive suit of short format videos that captures a series of universal moments taken out of our lives and portrayed through a heart-warming narrative. It was launched during the lockdown last year.
With a central theme on how individual moments from our lives, if placed in a timeline, is nothing short of a film, Flick stories reflect the essence of life and celebrate its little moments. Delivering relatable stories which are brought to life with strong narratives and power packed performances, Flick has featured a talented pool of artists including Priyank Sharma, Benafsha Soonawalla, Harleen Sethi, Namit Das, Karishma Sharma, Shruti Vyas, Aashim Gulati, Mahesh Thakur, Shreya Gupto, Barkha Singh, Archak Chhabra, Ritvik Sahore, Pankhuri Awasthy, Vaibhav Tatwawaadi and many more.
Times Network COO and EVP Jagdish Mulchandani said: “With the pandemic induced lockdown last year, content consumption patterns and preferences evolved significantly. The Zoom Studios took a leap forward with Flick during this time, exploring short format entertainment, offering viewers a differentiated yet wholesome content that can be watched in one go. We are really excited and encouraged by the overwhelming response from our viewers and the strong brand resonance and preference that Flick has achieved in a short span. I am confident that Flick will continue to resonate with our viewers who are looking for short stories that are real and heart-warming.”
Building a strong connect with young male and female viewers alike, Flick has not only gained a loyal millennial fanbase but also received appreciation and recognition from the industry. The Flick titled Tape, A Love Story was awarded with ‘Content Debut of the year’ title and Flick was declared ‘Top 25 content brands & enterprises’ at Inkspell’s Indian Content Leadership Awards 2020. The brand also won Gold at the (Drivers of Digital) DOD Awards 2021 in the category of Top 10 Digital Brands/Enterprises.
A robust integrated brand campaign #StoriesToTell has also been rolled out across print, digital, OOH and TV platforms. Popular brands like OkCupid, Unilever, Korea Tourism and Tru Hair have associated Flick.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
