iWorld
Flick registers 42 mn+ views, 100 mn+ impression across social media
KOLKATA: The Zoom Studios’ short-format content brand Flick has registered 42 million+ views and 100 million+ impression across The Zoom Studios YouTube channel, Facebook and Instagram. With powerful 40 individual stories, Flick has produced an exclusive suit of short format videos that captures a series of universal moments taken out of our lives and portrayed through a heart-warming narrative. It was launched during the lockdown last year.
With a central theme on how individual moments from our lives, if placed in a timeline, is nothing short of a film, Flick stories reflect the essence of life and celebrate its little moments. Delivering relatable stories which are brought to life with strong narratives and power packed performances, Flick has featured a talented pool of artists including Priyank Sharma, Benafsha Soonawalla, Harleen Sethi, Namit Das, Karishma Sharma, Shruti Vyas, Aashim Gulati, Mahesh Thakur, Shreya Gupto, Barkha Singh, Archak Chhabra, Ritvik Sahore, Pankhuri Awasthy, Vaibhav Tatwawaadi and many more.
Times Network COO and EVP Jagdish Mulchandani said: “With the pandemic induced lockdown last year, content consumption patterns and preferences evolved significantly. The Zoom Studios took a leap forward with Flick during this time, exploring short format entertainment, offering viewers a differentiated yet wholesome content that can be watched in one go. We are really excited and encouraged by the overwhelming response from our viewers and the strong brand resonance and preference that Flick has achieved in a short span. I am confident that Flick will continue to resonate with our viewers who are looking for short stories that are real and heart-warming.”
Building a strong connect with young male and female viewers alike, Flick has not only gained a loyal millennial fanbase but also received appreciation and recognition from the industry. The Flick titled Tape, A Love Story was awarded with ‘Content Debut of the year’ title and Flick was declared ‘Top 25 content brands & enterprises’ at Inkspell’s Indian Content Leadership Awards 2020. The brand also won Gold at the (Drivers of Digital) DOD Awards 2021 in the category of Top 10 Digital Brands/Enterprises.
A robust integrated brand campaign #StoriesToTell has also been rolled out across print, digital, OOH and TV platforms. Popular brands like OkCupid, Unilever, Korea Tourism and Tru Hair have associated Flick.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
