GECs
Five and thriving Shemaroo TV celebrates a half-decade of drama
MUMBAI: It’s been five years since Shemaroo TV first switched on and it’s safe to say, they’ve kept the remote firmly in their audience’s hands. The Free-To-Air (FTA) channel has hit a milestone moment, celebrating half a decade of serving up a heady mix of myth, mayhem and middle-India masala to viewers across Bharat.
In a television landscape where loyalty is rare and tastes are ever-shifting, Shemaroo TV has carved out a space of its own drawing in an annual audience of 296 million with a content cocktail that includes devotional sagas, crime capers and classic family drama. Whether you’re in for a morning dose of spiritual calm or a prime-time showdown, the channel has something for every generation under the roof.
What sets Shemaroo apart is its smart straddle between rooted values and modern sensibilities. Its programming taps into nostalgia while staying fresh enough for a younger, evolving viewership. And its impact goes beyond metros, it has become a staple in rural and semi-urban homes, where FTA still rules the roost.
Commenting on the milestone Shemaroo Entertainment Ltd, CEO Hiren Gada says, “Shemaroo TV’s journey over the last five years has been nothing short of inspiring. We set out with the belief that audiences in India’s heartland seek content that resonates deeply with their culture, values, and aspirations. The remarkable growth in viewership and engagement validates that vision. We remain committed to curating content that entertains and brings families together.”
Shemaroo Entertainment Ltd COO for Broadcast Business Sandeep Gupta adds, “Shemaroo TV has built a unique identity by staying true to its roots while constantly innovating. This success is not just about numbers; it’s about the millions of connections we’ve built across Bharat. Our thoughtfully curated content line up ensures every Indian home finds a story that becomes a part of their live from early morning spiritual seekers to prime-time drama enthusiasts. We are excited for the journey ahead and ready to scale even greater heights with the love and trust of our audience.”
As Shemaroo TV enters year six, its playbook remains the same: tradition, emotion and wide appeal all packaged with consistency and heart. In an age of streaming binges and short attention spans, it turns out there’s still something timeless about stories that feel like home.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
