iWorld
First interactive WebTV in India to have live standup comedy online
NEW DELHI: The country’s first interactive WebTV IndiaPostLive.com has launched the comedy section of the portal which will have live standup comedy along with other shows.
This is for the first time in India when viewers will be allowed to participate in the show using Google+ or Skype and share their humour with the world. The section will also have blogs, graphics and short videos.
Talking about the collaboration, Indiapost Live founder CEO and editor BC Jojo said, “Comedy is an outstanding tool to communicate on the web space. It is the most widely used form in which the world connects to the internet and social media. We are anticipating that the new section will add value to the existing comedy culture with its quality content.”
India Post Live has taken on board the artistes from comedy company JokeJokerJokest, Nishant Joke Singh and Abijit Ganguly. According to JokeJokerJokest, ”India Post Live is a dynamic startup with a vision of Web 3.0 which is absolutely in sync with stand-up comedy and the way our comedy company Joke Joker Jokest envisions it. We believe this would be a healthy partnership between the two of us and we would generate fabulous end to end comical content for our users”.
The section will start with two promos which have already been released online.
Promo 1 – When #Kejri met Yo Yo! – https://www.youtube.com/watch?v=09heXgjTQ3E&feature=youtu.be
Promo 2 – Prankly speaking with Arnab https://www.youtube.com/watch?v=rHUDu6CMrgI&feature=youtu.be
IndiaPostlive.com is the first video-streaming, interactive news conversation portal from India. It is a forum that brings together diverse and multidimensional editorial resources and helps participants put across their views and ideas on society, politics, economy, culture, business, sports, entertainment, lifestyle and more. IndiaPostLive.com also has live interactive shows around key events and issues locally and around the world.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
