DTH
Finance ministry finds flaws with Space TV’s DTH application; approves expansion plans for DD
NEW DELHI: If the news channel was not enough of a pain for Star, the government today admitted in Parliament that Space TV’s application for direct-to-home television service was construed to be not in order by the finance ministry. But it also justified an invitation to Space TV for DTH.
However, as the interpretation of the guidelines was left to the information and broadcasting ministry, it took its own stand while issuing a letter of invitation to Space TV on an application for a DTH license.
Political critics had questioned the I&B ministry’s propriety and integrity while issuing a letter of invitation to Space TV though the finance ministry had clearly stated that the equity structure of the company was not as per the set guidelines.
Space TV is a company that was formed in 2001 wherein two employees of Star India are shareholders and also directors on the board of the company. Still, the government today said that the licence for a DTH service would be issued only when an applicant company, including Space TV, has fully complied with the eligibility criteria with respect to foreign equity holding as laid down in the guidelines of March 2001, as also other terms and conditions necessary for such a grant.
Replying to a question by V Vetriselvan in Lok Sabha (Lower House of Indian Parliament) today, information and broadcasting minister Ravi Shankar Prasad said that the finance ministry has clarified, through its letter dated 17 January 2003, that the present equity of Space TV contributed by two employees of Star India cannot be treated as domestic share-holding as the funding for this equity contribution has been raised through bank finance in India, against the security deposit of Rs 100 million made by Star.
The government also said that the finance ministry, while leaving it to the I&B ministry to interpret its own guidelines, had stated that DTH guidelines do not make a distinction between stages of ‘Letter of Intent’ or issue of a licence or post licence operations for applying eligibility criteria on the limit of foreign equity holding.
In his ministry’s defence, Prasad pointed out to fellow parliamentarians that the home affairs ministry had cleared Space TV and its directors, including the chief executive, from the security point of view.
As per government data, Space TV Pvt. Ltd. was incorporated on 9 January 2001. G Jagdish Kumar and Ajay K Sharma are the promoters and G Subramanian is the CEO of the firm. All three are presently working with Star India Pvt. Ltd. in different capacities. The head office and regional office addresses of Space TV belong to Star India Pvt. Ltd.
Justifying his ministry’s letter to Space TV, Prasad said in view of the above, I&B ministry has asked Space TV to pay non-refundable entry fee of Rs 100 million to enable the ministry to issue Letter of Intent, subject to its furnishing an affidavit that it has fulfilled certain conditions.
PRASAR BHARATI PACKAGE
A special package for expansion/improvement of Doordarshan service in the Northeast region and in the Islands of Andaman & Nicobar and Lakshadweep has been approved in principle by the government. Two very low power transmitters (VLPTs) at Swarajgram and Kalighat were commissioned in Andaman & Nicobar Islands during 2002-2003.
Replying to a question by Bishnu Pada Ray in Lok Sabha today, Prasad said that the scheme of installation of 10 KV FM radio transmitters with studio facility has been proposed for Port Blair in the 10th Five-Year Plan, for which an amount of Rs 57 million has been allocated.
Under the Software Plan Scheme in the 10th Five Year Plan, an amount of Rs 400,000 was allocated to the All India Radio Port Blair, during the financial year 2002-2003. An amount of Rs 150,000 has been allocated to the deputy director-general (South Zone) during the current financial year under Software Plan Scheme, which includes provision for AIR, Port Blair as well.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.








