GECs
Filmy launches its gaming property ‘Filmy Stock Exchange’
MUMBAI: For those who love to play the stock exchanges and are fascinated by Bollywood, Sahara’s Hindi movie channel Filmy has launched Filmy Stock Exchange.
Beginning 1 October, this game will be played through the internet and mobile and it will give Bollywood fans across India an opportunity to “own” their favourite stars by trading for them. It could be anybody from Sharukh Khan to Aishwarya Rai.
Actor Arshad Warsi is the brand ambassador for this new show. “The idea of FSE is fascinating. The younger audience will be able to connect with it very well. There can’t be a more engaging way of learning the workings of the stock exchange. It’s simple and fun to play.”
Registered users will initially get 1000 Filmy Rs (FRs) to create their portfolio of stars. The stock prices of each star will change every hour on the basis of their box office performance, trading trends, industry news and gossip. And in the process players can redeem their filmy Rs for big, exciting prizes.
Talking about the game, Sahara One Media And Entertainment Limited CEO Shantonu Aditya says, “In today’s media scenario, interactivity and convergence are key to a brand’s growth. FSE is a cutting-edge initiative to take the channel’s brand proposition forward.”
“It’s a one stop destination for all film buffs if one plays intelligently. And moreover there are prizes every week. We are in the process of tying up with brands for the prizes,” adds Aditya.
The publicity campaign for the show will begin soon with 30 or 60 second teasers. It will also give the viewers an insight into how to play the game. Once FSE kicks off the channel is planning collaborations with radio stations and trade magazines.
Filmy business head Ashutosh says, “This is an absolutely new concept. In a way it will be a parameter for the players to check out where their icons stand. It’s just not an engaging property for our viewers, it’s a good brand for our advertisers to associate with. It’s a multimedia property in the true sense of the term.”
“The response from the film fraternity has also been exciting. There will be 30 stars at the end of every month. And by the end of each month, around three stars will go out and more will be added on the show,” added Shailesh Kapoor, head of marketing and content.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
