e-commerce
Fibe brings buy now pay later to Flipkart checkouts
PUNE: Shopping on Flipkart just got a little lighter on the wallet. Fintech player Fibe has stepped into the e-commerce lending space, rolling out its buy now, pay later offering on India’s homegrown marketplace.
The move brings flexible credit straight to the checkout page, allowing Flipkart customers to spread the cost of their purchases without breaking stride or budget. From the latest gadgets to thoughtful gifts and long-postponed big buys, shoppers can now convert their cart value into easy EMIs in just a few clicks.
As India’s digital shopping scene races ahead, affordability remains the secret sauce behind many buying decisions. By embedding its BNPL solution directly into Flipkart’s payment flow, Fibe aims to make credit feel less like a financial hurdle and more like a helpful nudge.
Flipkart’s vast reach across cities and small towns alike gives Fibe access to a broad and diverse customer base, including mobile-first and value-conscious shoppers. For consumers, the experience is designed to be quick and fuss-free, with minimal documentation, no hidden charges and a fully digital journey.
Eligible users can avail instant credit approval at checkout and split purchases of up to Rs 1 lakh into EMIs, with repayment tenures ranging from three to 12 months.
“This partnership lets us weave our consumer finance offering into everyday online shopping,” said Fibe MD and group CEO Akshay Mehrotra. “Flipkart is a natural fit for our goal of building technology-led credit for real-life use cases.”
Flipkart Group vice president fintech Nishant Kurup added, “We want customers across India to shop with confidence. Partnering with Fibe expands the financing options at checkout and makes planning purchases simpler and more accessible.”
Fibe already offers BNPL solutions across sectors such as healthcare and education, and the Flipkart tie-up marks its latest step in widening its consumer financing footprint.
With this launch, Fibe continues to deepen its presence across digital channels, while Flipkart adds another layer of flexibility to its shopping experience. For shoppers, it simply means one less reason to hesitate before hitting buy.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
