e-commerce
Fibe brings buy now pay later to Flipkart checkouts
PUNE: Shopping on Flipkart just got a little lighter on the wallet. Fintech player Fibe has stepped into the e-commerce lending space, rolling out its buy now, pay later offering on India’s homegrown marketplace.
The move brings flexible credit straight to the checkout page, allowing Flipkart customers to spread the cost of their purchases without breaking stride or budget. From the latest gadgets to thoughtful gifts and long-postponed big buys, shoppers can now convert their cart value into easy EMIs in just a few clicks.
As India’s digital shopping scene races ahead, affordability remains the secret sauce behind many buying decisions. By embedding its BNPL solution directly into Flipkart’s payment flow, Fibe aims to make credit feel less like a financial hurdle and more like a helpful nudge.
Flipkart’s vast reach across cities and small towns alike gives Fibe access to a broad and diverse customer base, including mobile-first and value-conscious shoppers. For consumers, the experience is designed to be quick and fuss-free, with minimal documentation, no hidden charges and a fully digital journey.
Eligible users can avail instant credit approval at checkout and split purchases of up to Rs 1 lakh into EMIs, with repayment tenures ranging from three to 12 months.
“This partnership lets us weave our consumer finance offering into everyday online shopping,” said Fibe MD and group CEO Akshay Mehrotra. “Flipkart is a natural fit for our goal of building technology-led credit for real-life use cases.”
Flipkart Group vice president fintech Nishant Kurup added, “We want customers across India to shop with confidence. Partnering with Fibe expands the financing options at checkout and makes planning purchases simpler and more accessible.”
Fibe already offers BNPL solutions across sectors such as healthcare and education, and the Flipkart tie-up marks its latest step in widening its consumer financing footprint.
With this launch, Fibe continues to deepen its presence across digital channels, while Flipkart adds another layer of flexibility to its shopping experience. For shoppers, it simply means one less reason to hesitate before hitting buy.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
