eNews
Festivelle: Gul Panag & Shruti video chronicles women’s thoughts
MUMBAI: The power girls of B-town — Gul Panag and Shruti Seth — have come together and curated the first of its kind women-centric event called ‘Festivelle’ organised by women, for women. To promote the event, Festivelle has partnered with Pocket Acesto launch a video- What women mean v.s What they say featuring Gul and Shruti as the protagonists.
Pocket Aces is one of the fastest growing digital entertainment companies in India which company conceptualizes, creates, and distributes engaging original content for the millennial through its channels — Dice Media and FilterCopy.
The video is an interesting and honest take on everyday situations that women go through, how as a woman she would want to react but how she eventually deals with that situation. Besides this video, Pocket Aces has also published articles on FilterCopy by the co-creators of ‘Festivelle’ talking about what both personally believe in and stand for.
On partnering with Pocket Aces, Shruti Seth, Co-creator, Festivelle said, “Our partnership with Pocketaces/filtercopy has been delightful. The content has been kickass and so well executed. Thank you for adding so much value to Festivelle.”
Festivelle co-creator Gul Panag, commenting on this unique initiative, said, “I love what Filter Copy is doing! Here’s to more such collaborations.” Panag added: “Often, women find it hard to be able to speak their minds and are busy juggling several things together. This video with FilterCopy has made sure that we conveyed the message that it’s okay for women to take a break and that they should always be able to speak their mind. And that’s exactly the message of Festivelle as well.”
Commenting on the partnership with ‘Festivelle’, Pocket Aces co-founder Aditi Shrivastava said, “Festivelle is a fresh and much-required initiative, and we are glad to be partnering with them. Women constitute over 50% of FilterCopy’s audience – they love content that they can relate to, engage with, and create conversations around. Festivelle’s motto – taking a break – is relatable to every woman, and this is exactly what prompted us to be involved. Seeing Gul and Shruti in every day, accessible situations is what has made the video really work.” Aditi is also a panelist at Festivelle, and will be talking to women about managing their personal finances better.
With the intent to celebrate womanhood, this event will bring to women music, comedy, spa sessions, fun conversations, food, shopping and much more. Festivelle will give women the opportunity to spend two days amidst revelry and celebration.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
