GECs
Festive fervour on Life OK
MUMBAI: The festive season is already upon us and Life OK, Star Plus’s sister channel, is going all out to meet the celebratory mood head on. The channel, which plans to aggressively invest in content in the coming months, has a set of brand new shows up its sleeve, promising viewers a never-before-seen experience.
As we all are aware, in this January when LC1 got added to the measurement, everybody crashed. In April, when digitisation phase II happened, the channel was down to 110GRPs. If we further break it down, from January onwards the ratings have increased in both the categories – men and women. For men, the viewership ratings witnessed a rise by 50 per cent and a similar rise of 25 per cent for women.
The recently launched Ek Boond Ishq – BBC Worldwide’s first daily fiction series in India – offers a flavour of the kind of programming to follow on the channel.
This tale of a girl who realises she is about to tie the knot in a prison cell, is telecast every week, Monday to Friday, at 8:30pm. One wonders however if airing such a show at a time slot when most other GECs boast strong programming, poses a risk more than an opportunity for the channel?
“Definitely not!” shoots Life OK general manager Ajit Thakur, confident their modest attempt at providing quality entertainment will be appreciated.
“What sells more is content. If the content is good, viewers will come anyway and watch the show,” he adds.
Another show the channel has lined up as part of its festival bouquet is Katha Mahadev Putra Bal Ganesh Ki, a spin-off of its flagship property Mahadev, which airs on 14 September. The 16-episode series to be telecast every Saturday and Sunday at 7:00 pm, showcases the adventures of Lord Ganesh as a child, and is part of Life OK’s larger mission to replicate the success of Star Plus.
It’s a show targeted at the entire family, particularly kids. “It’s a finite show. No other GEC has original content at this particular time slot. So we thought of taking advantage of that and occupying the slot. We not only aim to target women but also children with this show,” explains Thakur.
Adding to the fresh batch of programming is Shakuntalam Telefilms’ edgy thriller titled Rakshak, which launches end of this month. To be aired every Saturday and Sunday at 11:00 pm, it goes without saying the limited series faces tough competition from the likes of Crime Petrol (Sony), Comedy Nights with Kapil Repeats (Colors), Star Verdict Repeats (Star Plus), Fear Files (Zee TV), Taarak Mehta ka Oolta Chashma Repeats on Saturdays and Lapataganj – Ek Baar Phir on Sundays.
Yet another feather in the channel’s programming cap is the new reality series, SOL Productions’ The Bachelorette India featuring Bollywood actor Mallika Sherawat. As reported by this website earlier, the non-fiction show will see 30 eligible bachelors battling it out to win the sex siren’s heart… and hand.
With the concept derived from an earlier show named Swayamvar on NDTV Imagine, comparisons between the two are inevitable. Especially since the likes of Rakhi Sawant (who ended up separating from her partner post the series) and Rahul Mahajan, who participated in Swayamvar. The Bachelorette India is not the first of the channel’s trysts with reality shows. An earlier attempt, Welcome – Baazi Mehmaan Nawazi Ki, failed badly at winning the hearts of its audience.
While the channel has pinned high hopes on these programs, whether they will succeed is a separate story altogether. Says a highly placed media planner (name withheld on request): “I don’t think the channel is doing something new in terms of content. Viewers have already seen all this. It depends on the channel how they modify and show it to audiences. If viewers are interested, it might be a green signal for them. Talking about the upcoming shows, one will have to wait and see how they fare as it is too early to predict.”
Many other media planners though agreed the channel has been innovating and launching new shows time and again to sustain viewership and maintain numbers.
All said, it’s now up to the viewers to decide whether they like Life OK’s bag of goodies…
GECs
Sahara One reports financial results, notes director exit and business realignment
Muted revenues, steady expenses and strategic adjustments shape company’s current phase
MUMBAI: In a tale where the sands seem to be slipping faster than they can be gathered, Sahara One Media and Entertainment Limited has reported another quarter of wafer-thin income and widening losses, even as a boardroom exit adds to the unease.
The company informed the Bombay Stock Exchange that its board, in a meeting held on April 4, approved its unaudited financial results for the quarter ended September 30, 2025. The numbers paint a stark picture. Total income for the quarter stood at just Rs 0.13 lakh, unchanged sequentially and sharply down from Rs 0.26 lakh a year earlier.
Losses, meanwhile, deepened. The company posted a net loss of Rs 24.16 lakh for the quarter, compared to Rs 18.81 lakh in the June quarter and Rs 39.69 lakh in the same period last year. For the six months ended September 2025, the cumulative loss stood at Rs 39.69 lakh, while the full-year loss for FY25 was reported at Rs 60.72 lakh.
Expenses continued to outweigh income by a wide margin. Total expenses for the quarter came in at Rs 24.30 lakh, led by employee benefit costs of Rs 6.51 lakh and other expenses of Rs 17.78 lakh. Earnings per share remained in the red at Rs (0.11) for the quarter.
The balance sheet reflects a company with significant assets on paper but limited operational momentum. Total assets stood at Rs 23,065.57 lakh as of September 30, 2025, broadly unchanged from March 2025. Equity share capital remained steady at Rs 2,152.50 lakh, while total equity was reported at Rs 18,004.85 lakh.
Cash and cash equivalents saw a modest uptick to Rs 6.75 lakh from Rs 4.68 lakh earlier, supported by a positive operating cash flow of Rs 180.01 lakh for the period.
Yet, beneath these numbers lies a more complex narrative. The company’s auditors flagged their inability to obtain sufficient evidence to form a conclusion on the financial statements, citing lack of access to records. They also raised concerns over the company’s ability to continue as a going concern, pointing to insufficient funds, delayed recoveries, and stalled content investments.
Adding to the governance overhang, the company disclosed that Rana Zia has resigned as whole-time director, effective October 16, 2025, citing other professional commitments. The resignation, noted and accepted by the board, also brings an end to her role across company committees.
Regulatory pressures continue to loom large. The Securities and Exchange Board of India has already initiated penal actions for non-compliance with listing norms, with trading in the company’s shares remaining suspended. There is also a risk of promoter demat accounts being frozen.
Legacy legal issues remain unresolved. A substantial deposit of Rs 694,027.88 thousand linked to the long-running OFCD dispute involving Sahara group entities is still under the purview of the Supreme Court of India. Restrictions on asset disposal continue to weigh on the company’s financial flexibility.
Operationally, challenges persist across multiple fronts. Advances worth Rs 1,92,916 thousand given for film content remain stuck, with delays in project completion and uncertain recoverability. The company’s YouTube channel, despite being operational, has generated no revenue for over three years due to compliance lapses. In a further twist, management has indicated that revenues may have been fraudulently diverted through unauthorised changes to its AdSense account, with a police complaint in the works.
There are also missed revenue opportunities. Television content rights continue to be used by a related party despite the expiry of the licence agreement, with fresh negotiations still underway.
For now, Sahara One Media and Entertainment Limited appears caught between legacy disputes and present-day operational hurdles. As losses linger and governance questions mount, the road to recovery looks less like a sprint and more like a slow trudge through shifting sands.
