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FCC urges US broadcasters to create voluntary code

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MUMBAI: The ripples in the aftermath of the Janet Jackson super bowl incident are still being felt in the US broadcast industry. A couple of days ago Federal Communications Commission (FCC) chairman Michael Powell urged broadcasters to create a voluntary code of conduct.

He was speaking at the National Association of broadcasters (NAB) summit on responsible programming. He said that competitive pressures much more than media consolidation were the reasons for more programming that tested the limits of indecency and violence. “As audience continues to fragment and the number of choices multiplies, it is harder and harder to grab and hold a viewer or listener.”

He issued a warning saying that it would not be intelligent for groups to ask the FCC to make a rule to create more clarity as to what was prohibited. “I want to warn you that this is unwise. You do not want to ask the government to write a “Red Book” of Dos and Don’ts. I understand the complaint about knowing where the line is, but heavier government entanglement through a “Dirty Conduct Code” will not only chill speech, it may deep freeze it. It might create an ice age that would last a very long time.”

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Talking about the challenges facing the US broadcast industry he mentioned the ongoing debate about media ownership. ” In addition, the competitive pressures from other media sources continue to dramatically fragment audiences. Competition continues to grow stronger from cable and satellite, but we are also seeing the use of advanced technology to create many other platforms that folks turn to for entertainment, information and news. The rise of satellite radio, the Internet, video gaming and, of course, TiVo with its ever-so-popular 30-second skip feature all have combined to present sharp threats to traditional broadcasting.”

Seeking to provide perspective on why the Super Bowl incident set off a chain reaction he said, “The debate it unleashed is not really about a bare breast. What really upset people was the shock and amazement that such material would appear on that programme at that time, without warning, and without any reasonable expectation that they would see such a thing.

“In other words, the debate is not best understood as one about what you can do or cannot do on radio or television. Rather, it is more about whether consumers can rely on reasonable expectations about the range of what they will see on a given programme at a given time.”

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FCC commissioner Michael Copps also dwelt on the importance of a voluntary code. He said, ” I believe the industry could come together and craft a new code, perfectly able to pass court muster, and one that would serve the needs of businesses as well as those of concerned families. Also broadcasters could commit to family hours during prime time. More diversity in programme development and programme sourcing could also help.

“This would mean more independently-produced programs. And you need to include in your deliberations what public interest standards you think appropriate for the new world of multi-casting that digital television is already beginning to bring us.”

Talking about the reasons for the rise in indecency in addition to the market pressures he said that the regulatory commission charged with keeping this race from happening abdicated its enforcement responsibilities and thus created a climate wherein indecency could flourish. “If the agency charged with putting the brakes on has no credibility with those who are programming indecency-if it commands no respect on the issue because it runs away from the issue-is it any wonder that the envelope gets pushed farther and farther out?”

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News Broadcasting

News18 hosts Tamil Nadu town hall ahead of 2026 polls

MK Stalin headlines ‘Next Big Leap’ event from 10am on 23 February in Chennai with leaders and icons.

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MUMBAI: Tamil Nadu’s political pot is simmering and News18’s town hall is stirring it up just in time for the 2026 assembly elections boilover. Set for 23 February from 10am onwards in Chennai, the News18 Network Town Hall gathers heavyweights under the banner ‘The Next Big Leap for Tamil Nadu’ to dissect the state’s political pulse, economic edge, and cultural clout. With the 234-seat assembly contest looming as a fiercely competitive showdown, the event spotlights how Tamil Nadu’s identity-driven politics and engaged voters continue to ripple across national debates.

Chief minister MK Stalin leads the charge with a keynote on the theme, sketching his government’s blueprint for governance, development, and staying power pre-polls. Deputy Chief Minister Udhayanidhi Stalin chimes in on ‘Voices, Vision & Way Forward’, unpacking generational shifts and fresh narratives. From the opposition corner, AIADMK general secretary Edappadi K Palaniswami tackles ‘Baton Change at the Ballot?’, floating alternatives to the status quo.

Economic vibes get a nudge from industries minister TRB Rajaa on ‘Investment Story Intact?’, probing the state’s draw for big bucks. BJP’s K Annamalai dives into ‘People, Trust & Political Ideology’, positioning his party in the Dravidian-dominated turf. IT Minister Palanivel ThiagaRajan explores ‘Code, Capacity & Citizenship’, on tech’s role in citizen-focused services. TVK’s KG Arunraj questions if ‘Winds of Change are Possible’ in this pattern-prone state.

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A panel on innovation features IIT Madras director Prof V Kamakoti, M&M’s Velusamy R, and Electronic Industries Association’s Dr Sasikumar Gendham, musing how AI and knowledge hubs are remaking opportunities. AICC’s Praveen Chakravarty weighs ‘Power Sharing vs Principles’, while former Governor Tamilisai Soundararajan joins the fray. Culture gets its due with composer Anirudh Ravichander on ‘Tamil Music for the World’.

CNN-News18, editorial affairs director Rahul Shivshankar noted, “The News18 Network Tamil Nadu Town Hall… reflects our core editorial focus, to capture the political mood of the state and spotlight the ideas that will shape the next phase of governance and growth.”

Network18, CEO of English & business news Smriti Mehra added, “As Tamil Nadu moves closer to a defining electoral moment… we see it as our responsibility to drive informed and meaningful conversations.”

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Network18 managing editor for South, Vivek Narayan said, “The News18 Network Townhall in Tamil Nadu is designed as a platform where policy, politics and public interest intersect.”

Backed by associate partners Tata Motors Commercial Vehicles and Reliance Industries, the live event streams on CNN-News18, News18 Tamil, CTV, and Youtube from 10am on 23 February perfect for catching the sparks, even if you’re not knee-deep in Dravidian drama.

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