News Broadcasting
FCC to examine relationship betweeen TV ads and obesity in kids
MUMBAI: The controversy over the role TV ads play in kids obesity in the US is growing.
US Senator Sam Brownback, and US media watchdog Federal Communications Commission (FCC) chairman Kevin Martin unveiled plans for a Valentine’s Day forum to examine potential voluntary actions that might ease any negative effects ads might have on children.
The FCC announced the list of participants on the Task Force on Media and Childhood Obesity: Today and Tomorrow. The Task Force will hold its first meeting on 14 February, 2007.
The Task Force consists of representatives of consumer advocacy groups, the food and beverage industry, media companies, and advertisers, as well as healthcare and academic experts. The participants include: American Diabetes Association, American Society for Nutrition, Coca-Cola, Kellogg Company, McDonald’s, Pepsi, Viacom, Discovery and Disney.
The Commission is represented by Chairman Martin and Commissioners Deborah Taylor Tate and Michael Copps. They are joined by Brownback and Senator Tom Harkin. The goal of the Task Force is to provide a forum for the public and private sectors to jointly examine the impact of the media on childhood obesity rates and collaborate on voluntary recommendations to address the alarming rise in the rates of obese children.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
