GECs
Fashion TV celebrates Rio Carnival 2007
MUMBAI: Fashion TV will air the fashion event – Rio Carnival.
Over 300 million homes in 202 countries will catch the Samba fever, as the channel will be bringing all the action from the event on 18 February 2007.
The worldwide live broadcast on Fashion TV is in cooperation with Globo TV, Brazil’s largest TV company and the global distribution is provided by RRSat Global Communications Network. The production includes over 60 cameras covering the one kilometer sambardrome.
Over 50 satellites and thousands of cable systems, leading mobile phone operators and IPTV and wireless networks will broadcast for the first time the rio carnival. In 2007, the carnival is a truly multi media global event over all the media combined.
The Rio Carnival is a celebration of beauty, music and life. It is a parade of thousands of sexy performers in costumes, dancing to the rhythm of Brazilian music.
TThe Rio Carnival Parade starts on 18 February 2007 and goes on till sunlight the next day. Each samba school, consisting of 5000 dancers, has about 60 to 75 minutes to make it through the run- way, called the Sambodromo. There are two days of 13 parades. Six of the best 13 samba schools march on Sunday and seven march on Monday. The Rio Samba Parade is a competition between the samba schools. Only one grand champion of the year will be awarded at the end of the carnival.
The spectacle filmed by more then 30 cameras will be transmitted live on the nights of: February 18th to February 19th and on February 19th to February 20th 2007. in north and south America, the rio carnival can be seen live on ftv from the early evening onwards.
On the following days of Rio Carnival, Wednesday 21st to Sunday the 25th, Fashion TV will again present at Midnight all night long…the Best of Rio 2007, including exclusive reports: the parade & costume preparation, backstage images, fancy VIP parties & celebrity interviews.
Already available is The Best of Rio Carnival History. Fashion TV invites viewers every night at Midnight as it focusses everyday on one year of Rio carnival and as the countdown goes on, we will be discovering the best of Rio 2004 on 15 February, the best of Rio 2005 on 16 February and the best of Rio 2006 on 17 February.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
