Applications
FanTV aims to onboard over one lakh creators and 10 million users
Mumbai: FanTV, the leading decentralized social app with over four million users, has announced a strategic partnership with Mysten Labs to drive mass adoption of Web3 technology. This collaboration marks a significant milestone in FanTV’s mission to revolutionize the content creation and consumption market and expand its creator base and user engagement, FanTV aims to onboard over 100,000 creators and 10 million users.
By harnessing the expertise of Mysten Labs and leveraging the capabilities of the Sui blockchain, FanTV is poised to reshape the social media landscape and empower creators worldwide.
FanTV founder and CEO Prashan Agarwal stated, ” At FanTV, our vision has always been to empower creators and users. Content creators and users have primarily been the product while the respective platform reaps majority of the benefit. FanTV is hyper-focused on disrupting that status quo. We believe that content creators and consumers are the backbone and should be rewarded proportionately for their contribution. Through our collaboration with Mysten Labs, we are committed to driving innovation and democratizing the content creation ecosystem. Our goal is to onboard over 100,000 creators and 10 million users, ushering in a new era of decentralized social media in the next 12-18 months.”
FanTV had earlier raised $5.5 mn in their seed round led by Multicoin capital with Krafton, IOSG Ventures, Woodstock Fund.
FanTV’s unique watch-to-earn offering has garnered widespread acclaim, attracting over four million users and more than 20,000 creators. With the global video streaming market projected to surpass $1.9 trillion by 2030, FanTV is well-positioned to capitalize on the burgeoning creator economy and foster community-driven content creation.
“Prashan and his team have built a groundbreaking product with seamless UI / UX experience, and seeing FanTV attract millions of real users speaks volumes about the love from creators and users,” said Mysten Labs chief product officer Adeniyi Abiodun. “We are excited to witness their continued success in the Web3 social space.”
FanTV’s ambitious goal of onboarding over 100,000 creators and 10 million users underscores its dedication to driving innovation and fostering community engagement. With the support of Mysten Labs and the capabilities of the Sui blockchain, FanTV is poised to redefine the future of decentralized social media.
For more information about FanTV and its transition to Sui, please visit https://fantv.world.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
