iWorld
#fame to cater India’s first digital singing competition
MUMBAI: #fame, a LIVE video app, has pioneered another content upheaval by launching Close-up ‘Websinger’. The show will give India its first ever digital singing sensation.
The show consists of six rounds spread over two months each that has Pritam as the chief judge and mentor who will spot the next singing sensations of India on the web.
#fame Close-up Websinger will soon announce the finalist of the round 1. This was through a meticulous screening through three rounds namely Acoustic, Duet and Solo. Round 1 saw Pritam taking grooming session with the finalists and giving them tips to make it to the next round.
Catch the glimpses of the session here
Round 1 so far received an overwhelming response with over 3mn views on the YouTube Channel. Not only this, Pritam will be announcing the winner of round 1 on 14th November LIVE on the app
Speaking about the launch Pritam Chakraborty asserted, “I have always believed in the power of talent and the reach of digital and #fame is mix matching the combination meticulously. I am extremely happy to be associated with Close-up ‘Websinger’. There is a whole new generation of artists who are waiting to be discovered and Close-up ‘Websinger’ is the perfect platform for them to make an impact on a global stage”.
Speaking on the success of round 1 so far, Saket Saurabh, CEO, #fame said, “We at #fame are committed to discovering and promoting the best emerging talent on the digital video platform. I am very excited with the number of entries for India’s first digital singing competition Close-up Websinger has got so far. We have engaged over 12mn+ audience across 30+ cities giving these aspiring singers a once-in-a lifetime opportunity to shape their future in music industry.”
A one of its kind digital singing coup, Close-up Websinger is the definitive destination for next breed of talented singers in the country. The next round will see Raghu Dixit as the judge and Pritam as a maha mentor and will have folk music as the theme of the show.
With over a million downloads, over 25,000 unique Performers and more than 40,000 live sessions of programming, #fame has emerged as India’s No.1 live video app.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
