iWorld
Facebook’s India-focused news feed feature launched
GURGAON: Social media giant Facebook a short while ago announced a new feature for providing India-focused news feeds. This decision was announced at Facebook’s yet-to-be-officially-launched office here.
Among the features of the new architecture will be:
1. Client side ranking
2. Fetching stories throughout the day
3. Surfacing stories from your phone (you haven’t seen)
4. Inserting new loaded stories into people’s feeds while they scroll
These features will be rolled out today to a limited number of users at first. It’s (mobile) Android-only — for now. “Facebook has tested these features globally but the user engagement is the highest in India as it addresses specific Indian needs such as low connectivity,” Facebook VP product management Adam Mosseri said.
Among its many firsts, Facebook Messenger’s Data Saver option recently started rolling out to Android phones in India. A new setting has been spotted on the app in the latest Google Pixel smartphone and an older Samsung device running Android 5.1. The setting was not available on an iOS version of the app.
Facebook has started rolling out the feature to regular app users as well. Users have the option of toggling on/off the data saver mode in the settings. Facebook Messenger will also show much data it has saved per session. One can also reset this data count, depending on your needs.
Also, Facebook recently introduced new features to allow one to order food, request an appointment with a local spa, get a quote and even book movie tickets with your friends’ recommendations as you travel to a new place.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
