iWorld
Facebook ropes in Antonio Lucio as new CMO
MUMBAI: Facebook has named Antonio Lucio as the new global chief marketing officer. Lucio is a very prominent face in t he global advertising and marketing industry, having stints in HP, Visa, PepsiCo. He will start his work on 4 September.
Lucio will fill a post that’s been open since Gary Briggs announced his retirement in January. According to reports, Briggs helped in the search for his replacement. He will report to chief product officer Chris Cox, overseeing global marketing strategy for the social-media company.
Our Chief Product Officer Chris Cox welcoming @ajlucio5 the Facebook family – joining as our new Chief Marketing Officer on September 4! pic.twitter.com/v0vIGomMmK
— Facebook (@facebook) August 24, 2018
To regain Facebook’s brand value will be a challenge to new CMO as he joins in a crisis period. Since the beginning of this year, the social media giant has faced mounting consumer, regulatory and political pressure in several countries. In last quarter also, the company posted disappointing results. Hence, Lucio’s primary challenge will be to regain reputation of the brand.
Prior to this position at Facebook, he held the portfolio of CMO at HP. He served as Visa’s first global CMO where he directed the company’s famous “Everywhere you want to be” campaign while he also helped the company transition from financial-services player to a technology business. At PepsiCo he served as chief innovation and health and wellness officer.
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
