iWorld
Facebook prepares to insert video ads into users’ news feeds
MUMBAI: According to media reports the social network giant Facebook plans to let marketers insert 15-second video ads directly into people’s news feeds. This step needs to be taken with caution as it may not go down well with its users.
Buyers could target the age and gender of the users who’d find the ads in their feeds reports claim citing “two people familiar with the matter.” Ads could sell for as much as $2.5 million a day depending on how many people watch them.
Execs appear to appreciate the possibility of a backlash: CEO Mark Zuckerberg has delayed the plan “at least twice” as he considers ways to minimise user ire over the ads, for example by offering them in high-def and ensuring that people won’t see the same pitch more than three times a day. But the sales opportunity apparently is too lucrative to resist.
Advertisers likely will spend nearly $64 billion in the US this year on TV ads vs $36 billion on the web. That’s why digital powers including Google, Yahoo, and AOL are gunning for TV advertising – including by staging their own NewFront sales pitches to ad buyers as they also gather for television networks’ upfront presentations.
Last week Facebook COO Sheryl Sandberg told analysts that her company has “a massive and engaged audience around the world that brands can use to build awareness and drive sales. Every night 88 million to 100 million people are actively using Facebook during primetime TV hours in United States alone.” Nielsen has been working with Facebook to come up with ratings for online videos that would be similar to TV ratings.
iWorld
NH7 Weekender Pune adds powerhouse comedy lineup
IconiQ White edition from March 13–15 features 10 plus stand-ups alongside music headliners
MUMBAI: Pune’s happiest music fest just doubled down on laughs because when the beats drop and the punchlines land, even the crowd’s too busy giggling to notice the bass. The Iconiq White NH7 Weekender returns to Mahalakshmi Lawns, Pune from March 13 to 15, 2026, and this time the festival isn’t just serving earworms, it’s delivering full-blown comedy chaos between sets. Organisers have stacked a formidable stand-up lineup to keep the energy roaring when artists like Talwiinder, Prateek Kuhad, Raftaar x KR$NA, KING, Nucleya & Friends and Indian Ocean take breaks.
Top billing goes to 10 comedians festivalgoers won’t want to miss:
- Aaditya Kulshreshth (Kullu) – relatable middle-class & college nostalgia king
- Rohan Joshi – sharp pop-culture wit from the AIB days
- Urooj Ashfaq – deadpan delivery and offbeat brilliance
- Madhur Virli – quirky personal storytelling that hits home
- Sonali Thakker – fresh takes on relationships and everyday awkwardness
- Varun Thakur – high-energy “Vicky Malhotra” persona
- Rahul Subramanian – clean observational humour with viral crowd work
- Shreeja Chaturvedi – clever, dry wit and smart punchlines
- Sahil Shah – geek-culture humour and electric stage presence
- Fatima Ayesha – confident, sharp observations on life and culture
Additional acts include Anish Goregaonkar, Daahab Chishti, Rajat Sood, Supriya Joshi, Sumaira Shaikh, Urjita Wani, Kaustubh Agarwal’s Akal Ke Ghode, and Kumar Varun’s interactive comedy-quiz format Kvizzing.
The comedy stage joins a music lineup that promises sing-along anthems and high-octane sets, turning the three-day festival into a full-spectrum entertainment escape where the laughs hit as hard as the drops.
In a country where festivals already feel like organised chaos, NH7 Pune is making sure the only thing louder than the speakers is the roar from the comedy tent.
