iWorld
F1 TV to launch on Amazon Prime
MUMBAI: Formula 1 (F1) recently launched its over the top (OTT) platform F1 TV and is now planning to hop on Amazon Prime. With the deal, F1 TV is expected to grow by more than 100 million subscribers, according to Digiday.
The OTT service was launched in the month of May with two service models F1 TV Pro (Live) and F1 TV Access (non-live) at two different price points. F1 TV Pro is priced at of $70-$150 annually, and monthly rates ranging from $8-12.
Formula 1 head of global sponsorship and commercial partnerships Murray Barnett was quoted as saying, “It makes sense for us to be on there (Amazon Prime) because it’s an open platform and we’re already in discussions with them about distribution in the future. In the US we have an agreement with ESPN that allows us to exploit our own OTT service separately so we’ll definitely be on Amazon Prime (there).”
The service would be made available to Prime subscribers in countries where the local broadcaster has given up its exclusive rights under new or renegotiated deals. Formula 1 must negotiate the freedom to launch its OTT service in each media-rights deal it agrees, as broadcasters who agree to the F1 TV launch in their territory lose some exclusivity.
Barnett sees F1 TV as a stand-alone revenue source exclusive of their relationship with the TV partners. “We want to be one of the smarter channels on the Amazon Prime platform,” he added.
iWorld
Bharat Ke Super Founders crosses Rs 100 crore mark
Amazon MX Player’s startup show races past Rs 100 crore in funding
MUMBAI: Amazon MX Player’s entrepreneurial reality series Bharat Ke Super Founders has powered past the Rs 100 crore investment mark early in its season, turning televised pitches into real capital and credible business momentum.
Streaming free across India, the show has quickly evolved from a reality format into a serious investment platform. Each episode brings founders face to face with seasoned investors for searching, unscripted conversations that cut beyond polished pitch decks. The focus is on vision, scalability and long-term value, mirroring how real fundraising plays out in boardrooms rather than on stage.
The results have been tangible. The season’s highest funding so far, Rs 20.25 crore, went to ReGrip, signalling the scale of bets being placed. Innovation has arrived in many forms, from ZozoConnect, an NFC-based networking solution pitched by 11-year-old Athvik Amith Kumar that secured an Rs 11 lakh grant and mentorship, to MH19 Chips Vala, founded by brothers Durgesh and Sai Shimpi, whose journey from Jalgaon struck a chord with viewers and investors alike.
The show has also spotlighted deep-tech ambition. Cosmoserve, a space-tech venture founded by former Isro scientist Chiranjeevi, secured Rs 5.5 crore in funding. Go Swasthya received Rs 2 crore from Nitish Mittersain, while Organiko rallied multiple investors and the Market behind its growth vision.
Amazon MX Player director and head of content Amogh Dusad, said the milestone reflects the platform’s commitment to backing authentic ambition across India. He noted that making the show freely accessible has helped entrepreneurial stories from beyond the metros reach a wider audience, strengthening both engagement and aspiration.
Actor and entrepreneur Suniel Shetty, who mentors and hosts the series, emphasised that the show is built on decisive funding and long-term mentorship rather than symbolic handshakes. He said honouring commitments and standing by founders is what turns ambition into scale.
At its core, Bharat Ke Super Founders brings together influential business leaders including A. Velumani, Nitish Mittersain and Shanti Mohan, among others. With a live market powered by Recur, founders can secure both debt and equity, with every deal backed by real money rather than reality show theatrics.
New episodes drop every Friday and Saturday, streaming free on Amazon MX Player across the MX Player app, the Amazon shopping app, Prime Video, Fire TV and Airtel Xtreme.
For a show built on belief, Bharat Ke Super Founders is proving that when ambition meets capital, prime time can translate into prime growth.
