e-commerce
Ezeepay tops Rs 100 crore as digital payments go rural in UP
MUMBAI: Digital payments are no longer just an urban habit. Ezeepay has crossed Rs 100 crore in transaction value in Uttar Pradesh, powered by a surge in adoption across rural and semi urban pockets of eastern UP.
Districts such as Gorakhpur, Basti, Gonda and Balrampur are leading this quiet digital revolution, signalling a growing comfort with cashless services in tier three and tier four markets. For many residents, digital finance is no longer a novelty but a daily convenience.
To mark the milestone, Ezeepay hosted a meet in Gorakhpur, bringing together partners, merchants and field teams. The focus was simple: listen closely, understand local challenges and fine tune solutions for the ground reality.
Ezeepay’s model centres on taking banking services to the doorstep. Through its network of Ezeepay Mitrs, local retailers trained as digital banking touchpoints, customers can access Aeps services, cash withdrawals, balance enquiries, domestic remittances and bill payments without travelling long distances to a bank branch. The result is saved time, lower costs and rising trust.
“Crossing Rs 100 crore in Uttar Pradesh is more than a number,” said the Ezeepay founder and CEO. “It reflects the dedication of our on ground teams, partners and Mitrs who make digital finance work for everyday India. Events like the Gorakhpur meet keep us rooted in the grassroots and aligned with our mission.”
With a merchant first, people first approach, Ezeepay focuses on onboarding and supporting local retailers while creating employment opportunities within the regions it serves.
As digital payments steadily move beyond city limits, Ezeepay’s growth in eastern UP shows how technology, when built for the masses, can turn small towns into big contributors to India’s cashless journey.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
