iWorld
Exponential OTT growth: Shemaroo inks licensing deal with Viu
MUMBAI: Shemaroo Entertainment Ltd, one of the leading content houses in the country, has inked a content licensing deal with Vuclip’s premium OTT video on demand service, Viu.
Through this deal, Shemaroo Entertainment’s catalogue of contemporary full length Hindi movies like Sarkar, Black, Ishqiya, Traffic Signal, Bheja Fry 2, and The Dirty Picture can be enjoyed by subscribers of Viu which can be accessed from www.viu.com or by downloading Viu’s Android and iOS apps.
Shemaroo director Jai Maroo said, “OTT services are growing exponentially in India. Given the dynamics of the OTT space, content has become the key driver for subscriber acquisition and growth. We are pleased to join hands with Vuclip’s premium OTT video on demand service. Viu in our ongoing efforts to reach out to the digital consumer.”
Commenting on the partnership, Vuclip India head Vishal Maheshwari said, “Our subscribers see great value in content that is high in quality and freshness. Our content partnership with Shemaroo plays a part in delivering this value to our highly engaged viewers.”
Shemaroo Entertainment is an established Filmed Entertainment “Content House” in the country, active in Content Ownership, Creation, Aggregation and Distribution with a large content library of over 3000 titles. Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging digital technologies like the Mobile, Internet, Broadband, IPTV and DTH among others. Vuclip, a PCCW Media Company, is a leading premium video-on-demand service for emerging markets with 10 million subscribers per quarter. The company’s premium OTT service Viu is currently enjoyed by consumers in Hong Kong, Singapore, Malaysia, Indonesia, Egypt and India.
Also Read:
http://www.indiantelevision.com/cable-tv/multi-system-operators/premium-vas-shemaroo-hathway-tie-up-170216
http://www.indiantelevision.com/dth/dth-services/powered-by-shemaroo-ptc-videocon-d2h-adds-two-vas-services-170117
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
