iWorld
Expo to launch US TV’s first network on consumer info
MUMBAI: Expo Communications in the US has announced a multi-platform affiliation agreement with broadband firm Bresnan Communications for the rollout of Expo TV.
This is the first TV network in the US that is solely dedicated to helping consumers make informed purchasing decisions.
Expo TV’s 24/7 channel will be made available to most of Bresnan’s digital basic customers and Expo TV’s on-demand service will be made available to all video-on-demand enabled homes. Expo TV will offer a TV-based video catalogue, on a linear channel and on-demand, showcasing the best product demonstrations available. Expo TV will feature a lineup of merchandise and services covering categories from electronics and technology to beauty, fitness and entertainment. It empowers marketers to connect with a targeted audience.
Expo’s 24/7 linear TV channel will launch in the third quarter of 2005. It will guide viewers through a carefully programmed day. Information-rich series such as Plug and Play featuring home electronic products. Then there is Now
Boarding which covers the travel industry.
“These will be scheduled during prime time with more traditional direct marketing products during the daytime. Expo takes advantage of VOD’s interactive platform by offering consumer-friendly navigation in categories such as Get Fit, Home Improvement, Gifts For Him and Best Sellers.
Viewers can click to view constantly updated, quality products of interest to them at times most convenient for them. Expo also integrates important interactive services online at
www.expotv.com. The website provides community elements such as product ratings and reviews, consumer polls, and newsletters, as well as further product research support such as manufacturer and purchasing information. Expo states that the agreement reinforces the value proposition of Expo TV as a new growth engine for cable.
Bresnan’s executive VP operations Steve Brookstein said, “Expo TV provided a smart way for us to expand our digital offerings. Expo’s commitment to cross-promote between their multiple platforms will help us attract new audiences to our growing on-demand service. They are creating unique commerce programming with demonstrated appeal, and making it work for both us and our customers.”
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
