Broadband
Excitel Broadband is Principal Partner for Falcon Risers Hyderabad for the Indian Street Premier League 2024
Mumbai: Excitel Broadband, a leading home internet startup, proudly announces its collaboration with Falcon Risers Hyderabad as Principal Partner for the much-awaited Indian Street Premier League 2024 cricket tournament. This partnership is a step forward in terms of the organisation’s branding efforts as Excitel Broadband’s logo adorns the jerseys of Falcon Risers Hyderabad players. This branding reaffirms Excitel’s commitment to nurturing India’s emerging talent.
The league features a lineup of five dynamic teams: Majhi Mumbai, Bangalore Strikers, Srinagar Ki Veer, Chennai Singhams, Tigers Of Kolkata, and the hometown favourite, Falcon Risers Hyderabad. The tournament garners widespread attention, with esteemed personalities such as Saif Ali Khan, Kareena Kapoor Khan, Amitabh Bachchan, Akshay Kumar, Hrithik Roshan, Suriya, and Ram Charan lending their support as celebrity owners, further amplifying the fervour and anticipation surrounding the event.
Commenting on the collaboration, Excitel COO Varun Pasricha expressed his excitement, stating, “We are thrilled to partner with Falcon Risers Hyderabad for the Indian Street Premier League 2024. Cricket holds a cherished place in the hearts of millions of Indians, particularly the youth, and we are honoured to champion their aspirations, dreams, and passion. Most of us at Excitel are big cricket buffs and what better way to enjoy a match than to see our branding on one of the teams. We extend our support to players across all teams and look forward to a riveting tournament.”
Meanwhile, Falcon Risers Hyderabad head coach Anant Tambvekar said, “Yesterday was our first match and the players were excited and all geared up for it. It’s a new format with innovative rules which will keep the fans engaged. I foresee a great future for this format and believe that it will act as a platform which will give an opportunity to so many youngsters to showcase their skills to a larger audience. It is great that Excitel has partnered up with the Falcon Risers Hyderabad and together we will look to achieve several feats.”
Exceptional talents including Krishna Satpute, Shreyas Kadam, Shreyas Indulkar, Syed Salman, and other seasoned players, will be a part of the roster during the tournament. Excitel’s partnership with Falcon Risers Hyderabad underscores a shared commitment to fostering sporting excellence and community engagement on a national scale.
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
