News Broadcasting
ETV will use Tektronix solutions to evaluate digital uplinks
Tektronix, which claims to be the leading worldwide supplier of video test, measurement and monitoring solutions, has announced a deal with Ushodaya TV. Ushodaya TV popularly known as ETV will use its solutions to evaluate their digital uplinks. ETV claims to be a leading South Indian cable television network operator.
An official release informs that ETV has selected Tektronix WFM601E waveform monitors to evaluate the quality of their video signal at their earth station. ETV will also use TG700 signal generators to verify the quality of their transmission path before satellite distribution.
Speaking on this Director, Sales & Marketing, Tektronix India V. Srinivasan said, “Testing of digital video paths to ensure quality has always been an important factor to the video industry. The Tektronix WFM601 waveform monitors will enable Ushodaya to accurately and reliably monitor signals and ensure quality of service in its broadcasts.
The TG700 signal generators will be used to transmit various video test signals from ETV’s studio and earth station via optical cable prior to program distribution.”
The Tektronix WFM601 family of serial component monitors claims to provide a complete solution for complex application requirements in the growing serial component digital video monitoring and measuring market according to the release. The WFM601E is specifically designed for digital installation, maintenance, and transmission applications by providing a comprehensive evaluation of the transport layer carrying the digital signal. The WFM601E’s suite of format checks provides confidence that checked parameters meet industry requirements.
The WFM601E provides useful technology innovations, such as cable length or loss readouts and eye pattern display, which allows observation of signal path amplitude, response and timing distortions the release states.
Tektronix TG700 assesses the state of the infrastructure. The TG700 is a multi-format, precision signal generator platform, designed with the changing needs of the video industry in mind, especially broadcasters and content creators. It offers sync pulse generation and test signal generation for a wide array of analogue, serial digital and digital high-definition formats. Its modular architecture offers the flexibility to meet the single format, as well as the growing multi-format needs of the video professional.
Tektronix India is headquartered in Bangalore. It claims to be responsible for the distribution of Tektronix products in India, Bangladesh, Nepal, and Sri Lanka through its various sales offices and distribution network. Tektronix India is a subsidiary of Tektronix, Inc. USA.
Tektronix claims that it enables its customers to design, build, deploy, and manage next-generation global communications networks and advanced technologies.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
