News Broadcasting
Etv Marathi lines up budget specials
ETV Marathi is running 30-minute specials as part of its coverage of the Union Budget. The specials, which began airing on 21 February will continue till 1 March. On 28 February, ETV Marathi will be telecasting the Union Budget live from 11 am to 3 PM
The pre-budget specials focus on specific themes like agriculture, direct taxes, people and savings, indirect taxes, information technology and the budget, small scale sector industries and budget as well as disinvestment and the budget. There will also be a stress on the achievement of the government of India in containing fiscal deficit and the current account deficit.
The pre-budget specials will discuss with people the fate of the last budget and whether it met their expectations. Whether the performance of the country was up to the mark. Through these programmes ETV also proposes to inform the viewers about how to understand the budget and simplify the difficult terms for the viewers.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
