GECs
ETC’s Ashutosh is now Sahara ‘Filmi’ channel’s biz head
MUMBAI: Sahara is finally gearing up to go ‘Filmi’. The company is putting in place a senior team to launch ‘Filmi’ – its movie channel.
Ashutosh, who had quit ETC channel, has joined as the business head of Sahara’s movie channel called Filmi. Also joining the channel as creative director and on air promo head is Mukul Mishra.
While Ashutosh was business head of ETC, Mishra was Sony head of on-air promo.
Confirming the development, Sahara India Entertainment Management COO Peter Isaac said the hunt was on for a COO. The movie channel is slated for a launch within three months, he added. Sahara India Entertainment management is a 50:50 management joint venture between Sahara and Percept, formed to ideate, plan and supervise the execution of different projects.
Sahara had earlier announced that it will launch its movie channel in January 2005. The company has made movie acquisitions to feed the channel which will also have a good amount of non-movie content.
Meanwhile, SaharaOne has taken on Hungama TV’s on-air promo head Abhijit Mitra as head of promos for their general entertainment channel.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
