Documentary
ETC ties-up with Eros Multimedia to release documentary film on King Khan
MUMBAI: ETC Music channel has tied up with Eros Multimedia, which is releasing a documentary film on the King Khan – Shah Rukh Khan.
The documentary will showcase the two facets – the private and public life, of the man who is undisputedly Bollywood’s biggest star, Shah Rukh Khan.
As media partners, ETC hosted a grand Conference at Taj Lands End to felicitate Shah Rukh Khan and Nasreen Munni Kabir for their marvelous work.
In addition to this ETC would be presenting a curtain raiser of the documentary having footage from the DVD and an exclusive chit chat with Shah Rukh Khan.
This exclusive programme titled Baba Parda – Inner world and Outer world of Shah Rukh Khan Ada Parda, which will air on 4 October from 8.30 pm.
This one hour show is autobiographical wherein Shah Rukh Khan will talk about himself. It will also encompass exclusive peep into the making and content of these DVDs. The programme would also cover the felicitation function and press conference held at Taj Lands End, Mumbai. In addition, there would be contest for the viewers of televised show where they will get a chance to win VCDs of Inner World and Outer World of Shah Rukh Khan.
The documentaries will be out on DVD, which is a collector’s edition of rare and marvelously presented documentaries of persons who have attained unprecedented heights in their career.
The two documentaries the inner world and outer world of Shah Rukh Khan is produced by Red Chillies International and directed by acclaimed London based documentary filmmaker Nasreen Munni Kabir and celebrated British cinematographer Peter Chappell.
The felicitation function and conference commenced with ETC VJ Akriti Kakad making the opening remarks. Eros Multimedia CEO Jyoti introduced the concept to the press and also presented an exclusive extract from to be released biography.
While interacting with the media, Shah Rukh Khan informed that the DVD would be available from 4 October, onwards.
ETC had ran a contest inviting entries from fans of Shah Rukh Khan to win an invite for the party. 10 lucky winners were invited to the party heldt at Taj Lands End. They interacted with King Khan and enjoyed the party along with him.
ETC Networks Ltd director finance Vikas Gupta says, “ETC has a very mature and special relationship with Shahrukh Khan. We cherish this association and we truly value our bond with the film industry on the whole. Alliance as the media partner with Inner World Outer World from Eros Multi Media Pvt. Ltd and of course with Shahrukh Khan is another step towards strengthening it further. ETC, as a window to film industry, is proud to be part of this historical moment,”
MUMBAI: Faster than a speeding bullet and slicker than a pit stop Superman just joined Formula E. In a thrilling fusion of comic book cool and racetrack grit, Lola Cars has joined forces with Warner Bros. Discovery in a strategic partnership that brings superheroes to the circuit. And they’re not easing into it, a Superman-themed race car will blaze onto the track for the Berlin E-Prix this weekend.
The Lola Yamaha ABT Formula E team’s T001 car, driven by Zane Maloney and Lucas di Grassi, will sport an electrifying blue, red and yellow livery, complete with the iconic Superman shield. Even the drivers will suit up literally in race gear inspired by Clark Kent’s legendary alter ego.
Timed with the 11 July theatrical release of DC Studios’ Superman, the stunt marks the start of a long-term collaboration between Lola and Warner Bros. Discovery, who will co-create content around Lola’s motorsport ventures and bring sponsor stories to life across platforms.
But this isn’t just about eye-catching liveries. The partnership also includes integrated sponsorship opportunities, with WBD joining hands to help monetise and maximise exposure through enhanced media packages.
“This is more than a one-off activation,” said Lola Cars chief commercial officer Keith Smout. “It’s a new model for sports-marketing synergy where the track meets the theatre, and content fuels the connection.”
WBD, GVP global sales Patrick Maitrot added, “By pairing the power of Superman with the speed of Formula E, we’re engaging fans in a whole new way using our unrivalled IP and Lola’s racing prowess to tell stories that leap off the screen and onto the track.”
The Superman livery will light up both rounds of the Berlin E-Prix at Tempelhof Airport. For Formula E fans, it’s a visual treat; for Superman fans, a fast-track teaser; and for both brands, a bold play in content-fuelled fandom.
Superman, directed by James Gunn and produced by Peter Safran, is DC Studios’ first feature film and will hit cinemas in the UK and Ireland on 11 July 2025. Meanwhile, Formula E action continues to stream across TNT Sports, Eurosport, discovery+ and HBO Max, with WBD holding exclusive coverage rights across Europe.
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