Music and Youth
etc claims lead among music channels
The predominantly music-based etc, quoting market research agency Intam figures, has claimed the top spot in the music channel stakes.
According to Intam figures for the week July 23, 2001 to July 29, 2001 (all India 4+ C&S homes) etc is the No.1 music channel with a reach of 4.9 per cent. The channel is followed by MTV 4.32 per cent, Zee Music 2.78 per cent, Channel [V] 2.55 per cent and B4U Music 1.84 per cent.
According to a company release, it is the channel’s unique approach that has helped propel the channel to where it is. And that is to keep distractions from the song (or the singer as the case may be) to the minimum.
When the legendary Asha Bhonsle was featured it was she who presented her own story of 50 years. The programme was interwoven with many anecdotes and song clippings.
etc also prefers the golden oldies to the current crop of pop stars. The music of Lata Mangeshkar, Asha, Mohammed Rafi, Mukesh or Kishore Kumar have a far more enduring appeal, is the assumption.
The channel also has done away with video jockeys to have what it terms is a seamless flow to its music.
Now MTV and the other music channels may have something to say on that score.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
