Music and Youth
etc claims lead among music channels
The predominantly music-based etc, quoting market research agency Intam figures, has claimed the top spot in the music channel stakes.
According to Intam figures for the week July 23, 2001 to July 29, 2001 (all India 4+ C&S homes) etc is the No.1 music channel with a reach of 4.9 per cent. The channel is followed by MTV 4.32 per cent, Zee Music 2.78 per cent, Channel [V] 2.55 per cent and B4U Music 1.84 per cent.
According to a company release, it is the channel’s unique approach that has helped propel the channel to where it is. And that is to keep distractions from the song (or the singer as the case may be) to the minimum.
When the legendary Asha Bhonsle was featured it was she who presented her own story of 50 years. The programme was interwoven with many anecdotes and song clippings.
etc also prefers the golden oldies to the current crop of pop stars. The music of Lata Mangeshkar, Asha, Mohammed Rafi, Mukesh or Kishore Kumar have a far more enduring appeal, is the assumption.
The channel also has done away with video jockeys to have what it terms is a seamless flow to its music.
Now MTV and the other music channels may have something to say on that score.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
