GECs
ETC announces launch of etc Khalsa
MUMBAI: It’s official. ETC Networks has announced that its soon to be launched Punjabi religious channel will be christened etc Khalsa. The announcement was made in Amritsar today on the occasion of the 400th Year of Prakash Utsav of Guru Granth Sahib. Uplinking permission is however still awaited from the government.
The dedicated 24-hour religious channel, besides telecasting live Gurbani from the Golden Temple, would also focus on the younger generation ‘which needs exposure to religious teachings, as propagated by the 10 Gurus and depicted in the Guru Granth Sahib as well as the tremendous history of the Sikhs over the past five centuries,” ETC Networks CEO JS Kohli says.
The channel will have special programmes targeted at Sikh youth as well as other regular programmes like Katha, Kirtan and Kavi Darbars, according to the network. The Gurbani, a salient feature of etc Punjabi thus far, will be the anchor of the new channel. While etc Punjabi becomes a mainstream entertainment channel, the programming on the new channel will be a mix, says Kohli.
While the telecast of the Gurbani had thus far forbidden getting ad revenues, the commercial breaks during allied programming related to the Gurbani on Khalsa would allow the exploitation of ad revenue, he says.
Says etc Punjabi president Rabindra Narayan, “Like Christian channels do, etc Khalsa would also help in spreading the message of the Gurus to a worldwide audience as they would now be enlightened in great detail about the world’s youngest religion which preaches a scientific way of living in harmony with nature.”
Also in the pipeline is a mega serial on the history of the Sikhs. The serial, to be initially telecast in Punjabi on Khalsa, is also likely to be dubbed into Hindi for airing on parent Zee TV. Says Khalsa’s programming VP Rajiee M Shinde, “In order to bring alive the greatness of the Sikhs, our endeavor would be to soon create a mega serial on the lines of Ramayan and Mahabharat on ETC Khalsa about Sikh history.”
etc Punjabi meanwhile, is offering 18 hours of live telecast of celebrations of 400 years of Sri Guru Granth Saheb’s installation from Amritsar. This will involve sacrifice of all the other programming along with advertisements to give the devotees a chance to watch the proceedings at Amritsar uninterrupted, says the channel. This telecast will begin early tomorrow (1 September) at 3:30 am.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
