News Broadcasting
ET Now Swadesh announces Mutual Fund Mahakumbh
Mumbai: ET Now Swadesh, the leading Hindi business news channel announces ‘Mutual Fund Mahakumbh,’ India’s most powerful financial fair aimed at empowering individuals to achieve financial freedom through Mutual Fund and modern methods of investment. The six-hour-long conclave on 28 October 2023, 10 am to 4pm, will feature 19 experts from 13 renowned mutual fund houses including HDFC MF, Kotak MF, BNP Paribas, Sundaram MF amongst others, engage in dynamic, interactive panel discussions, offering invaluable insights on Mutual Funds and SIPs. An embodiment of ET Now Swadesh’s brand ethos– ‘Badho Desh Ke Saath’, this exclusive initiative has been thoughtfully curated to cater to the investment preferences of diverse sections of society, including women, professionals, youth, and senior citizens, while emphasizing Mutual Funds as a powerful tool for wealth creation.
‘Mutual Fund Mahakumbh’ draws a metaphorical resemblance with the concept of a ‘Mahakumbh,’ where each investment strategy is infused with prosperity. This conclave will decode the essence of investment mantras and present them with mythological significance with themes such as’Kalpavriksha’, ‘Gurukul’, ‘Nivesh Lakshmi’, ‘Samriddhikaal’, ‘Akshayapatra’, ‘Amritkalash’, and ‘Nivesh Brahmastra’.
ET Now and ET Now Swadesh managing editor Nikunj Dalmia said, “Over the past two years, ET Now Swadesh has spearheaded a financial empowerment revolution, impacting millions of Hindi-speaking viewers. By nurturing financial literacy and independence among ordinary citizens, ‘Mutual Fund Mahakumbh’ is a significant step towards furthering our mission of helping every discerning citizen to Rise with India. Through this initiative, we aspire to not only educate and motivate Indians to invest in Mutual Funds but also provide our viewers with the unique opportunity to learn from industry experts and gain invaluable insights into the realm of mutual fund investing. I am confident that ‘Mutual Fund Mahakumbh’ will play a crucial role in empowering individuals to take control of their financial future and realize their financial aspirations.”
Bolstered by the editorial prowess of a team of seasoned financial and business journalists led by ET Now and ET Now Swadesh managing editor Nikunj Dalmia and ET Now Swadesh Sr news editor Kavita Thapliyal, ‘Mutual Fund Mahakumbh’ entails,
1. Kalpavriksha (10 am to 11 am): This segment explores changing investment patterns, covering traditional and modern options such as equity, commodities, mutual funds, and more. Panellists include industry leaders like Kalpen Parekh (MD, CEO, DSP MF), DP Singh (DMD, Joint CEO, SBI MF), Dhirendra Kumar (CEO, Value Research), Swarup Mohanty (CEO, Mirae Asset MF) and Anthony Herediya (CEO Mahindra Manulife, AMFI VC)
2. Nivesh Brahmastra (11 am to 12 pm): Delving into the multifaceted world of mutual funds, this segment discusses their evolution, adaptation during the pandemic, and success stories from 2020 to 2023. Esteemed panelists include Feroze Azeez (Deputy CEO, Anand Rathi Wealth) and Monika Halan (Author and Analyst), Sunil Subramanium (CEO, Sundaram MF) and Yogesh Patil (CIO, LIC MF).
3. Amritkalash (12 pm to 1 pm): Featuring industry experts, this segment focuses on equity and debt mutual funds, market capitalizations, and diverse fund categories. The panel includes Suresh Soni (CEO, Baroda BNP Paribas Mutual Fund), G Pradeepkumar (CEO, Union Mutual Fund) and Feroze Azeez (Deputy CEO, Anand Rathi Wealth).
4. Gurukul (1 pm – 2 pm): Adopting a dynamic “Hot Seat” format, this segment allows viewers to engage with industry experts Monika Halan (Author and Analyst ), Sanjay Shah (CMD, Prudent Corporate), Sunil Subramanium (CEO, Sundaram MF) and Laxmi Iyer (CEO, Investment Advisory Biz, Kotak Investment Advisors).
5. Akshaypatra (2 pm – 3 pm): Focused on making investing accessible, this segment highlights the potential of Systematic Investment Plans (SIP) over different timeframes, with insights from experts like Navneet Munot (MD & CEO, HDFC MF, AMFI Chairman), Nilesh Shah (MD & CEO Kotak MF), Swarup Mohanty (CEO, Mirae Asset AMC), Hemant Rustagi (CEO, Wiseinvest) and A.Balasubramanian (CEO & MD, ABSL MF)
6. SamriddhiKaal (3 pm – 3:30 pm): Empowering individuals of all ages and professions, this segment featuring Harshwardhan Roongta (CEO, Roongta Securities), discusses the relevance of Mutual Funds (MF) and Systematic Investment Plans (SIP) for wealth creation for youth, students, entrepreneurs and service class professionals in achieving their goals, whether it be travelling, education or retirement planning.
7. Nivesh Lakshmi (3:30 pm to 4 pm): Focusing on women’s evolving investment behaviors, this segment features a panel discussion with Priti Rathi Gupta (Founder, LXME) and Laxmi Iyer (CEO, Investment Advisory Biz, Kotak Investment Advisors). It aims to empower women to take charge of their financial future.
To get your mutual funds queries simplified by our experts, viewers can give a missed call on the channel’s dedicated line – 9136934064 or call 022-67549346 / 022-67549347. Additionally, viewers can also submit their questions on ET Now Swadesh’s social media platforms -Twitter, Facebook and Instagram through the course of the Conclave.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
