News Broadcasting
ET Now ropes in Ayesha Faridi to anchor markets’ shows
MUMBAI: English business news channel ET Now has roped in Ayesha Faridi as markets’ anchor.
Faridi comes from CNBC TV18. Recently, ET Now appointed Ashu Dutt as chief consulting editor, financial markets.
On ET Now, Faridi will be anchoring the Chartbusters, a hour round-up on the buzzing stocks at 2 pm. She will also anchor Markets Now, the countdown to closing bell from 2:30 pm to 4 pm and co-anchor MarketSense with Andy Mukherjee from 11 am – 12 noon.
In CNBC TV18, she has anchored popular shows like Your Stocks, Bulls Eye, Power Breakfast and Movers & Shakers.
ET now executive editor Andy Mukherjee said, “We are happy to have Ayesha on board. She is a great professional and her in-depth knowledge of markets and experience in anchoring a wide variety of formats will add new dimensions to ET Now’s markets programming.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
