News Broadcasting
Essel, Intel partner on digital content
NEW DELHI: The Subhash Chandra-promoted Essel Group has launched DMCL (Digital Media Convergence Ltd) as a company that will facilitate the availability of digital content in India.
Infotech major Intel will partner the Essel Group in this digital venture, according to senior Intel company executives at the ongoing FICCI Frames event in Mumbai.
DMCL, to be headed by Zee Telefilms president Abhijeet Saxena, will concentrate on acquiring, digitising and making available on various platforms a wide variety of content.
This content could be special interest content sourced from outside India for the Indian audience as well as Indian/Bollywood content for use in India and outside.
DMCL will also engage in creating special interest /niche content that will be of immense value to select audiences in India.
Announcing the initiative, Saxena said, “We have always been very conscious of offering the best in entertainment to our consumers. Keeping our sights on the future of entertainment in the digital new media scenario, we will be at the forefront of providing both new and existing content across various consumer gadgets.”
Dwelling on shaking hands with Intel, he added, “While selecting the technology and partner for implementation, performance and expertise in successful implementation was given prime consideration. As Intel is a domain specialist, we are very happy to collaborate with them for this effort. We are confident that we will have mutually beneficial partnership with Intel for this gigantic strategic initiative.”
Intel Corp launched its Intel Viiv technology platform for home entertainment devices at the CES show California in January 2006.
The Intel Viiv technology is designed to make it easier for people to download, view, manage and share digital entertainment on a variety of viewing screens and networked devices such as portable media players, digital TVs and routers.
The company is working to bring the Intel Viiv platform to India in the near future.
DMCL and Intel will work towards offering digital content over the Intel Viiv platform in India. DMCL will offer an agnostic platform, by being an aggregator (including doing re-purposing) for other content owners, starting with Zee Telefilms Ltd.’s content.
Intel will work with other players in the industry to introduce DMCL as an Intel Viiv content service provider in India. This joint industry supporting effort means that the consumers who procure Intel Viiv will get a ready service available on the platform for them to access information, entertainment and other services.
Essel Group has diverse national and global business interests, encompassing media programming, broadcast and distribution, specialty packaging, entertainment and trading.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
