iWorld
ESPNcricinfo launches new, reimagined app
MUMBAI: ESPNcricinfo’s news website recently launched a new and reimagined app on its 25th anniversary celebration this year. The new app reinforces the brand’s position as an innovator, introducing new features and delivers a unique blend of personalisation and performance along with the best coverage of the sport in India and globally.
The reimagined ESPNcricinfo phone app has more personal and dynamic and would be unique experience to each user based on their particular interests, while also enabling meaningful curation and presentation from ESPN’s storytellers, journalists and content creators. Cricket fans get:
- Super-fast, easy-to-access scores and the world’s most respected news, features and opinion coverage of cricket, presented in an integrated main content feed
- A powerful, easy-to-use interface that enhances user-driven personalisation
- Rich presentation of ESPNcricinfo’s industry-leading video content, including highlights, clips, original shows, commentary and analysis, all delivered right on the home screen.
ESPN India and South Asia head vice president Ramesh Kumar said, “We are thrilled to announce the launch of the re-imagined app, giving each and every fan a more personal experience with our industry leading scores, news and video.”
“We have always kept fans at the core of all we do. The new app marks the latest evolution in our storied history as one of the internet’s digital sports pioneers and is another way that ESPNcricinfo is raising the game for cricket fans in creating the best experience across every device and platform. As we celebrate our 25th anniversary, ESPNcricinfo is more committed than ever to being every fans digital connection to the sport loved by nearly two billion people worldwide,” he added.
Fans can also watch live match action on ESPN.in.
From June 2017 to May 2018, ESPNcricinfo has seen a 50 per cent year-on-year increase in total minutes spent and a 300 per cent increase in video consumption. It is one of the most visited digital sports destinations in India with over one billion visits annually.
ESPNcricinfo’s programming around the series comprises pre and post-match shows, video highlights, though-provoking analysis with unmatched statistical data, specially designed to bring the game closer to fans. To help deliver its coverage, ESPNcricinfo has roped in top cricket talent as experts, including Mark Butcher, Steve Harmison, James Taylor, Ravi Bopara and Nick Compton, who mesh seamlessly with their Indian counterparts Murali Kartik Ajit Agarkar, Aakash Chopra and Murali Kartik.
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
