Applications
ESPN in collaboration with SPN launches ESPN.in & ESPN app
MUMBAI: With long-term collaboration with Sony Pictures Networks India (SPN), ESPN has introduced an exciting new mobile-first multi-sport digital offering in India today with the launch of the ESPN.in website and the ESPN app.
With an emerging multi-sport landscape in India, the new site and app will further reinforce ESPN’s market leadership, authority and expertise in digital media, bringing an elegant, lively and more personal sports experience to Indian and subcontinent fans across mobiles, tablets and computers. ESPN.in site and app will also be carrying rights video content for sporting events from SONY LIV, SPN’s digital streaming platform, and SPN’s new Sony ESPN sports channels.
From mainstream sports in India and the subcontinent, to the best of ESPN’s comprehensive coverage of global sports that interest South Asian fans, ESPN.in and the ESPN app will bring fans closer to the games, leagues and athletes they love via world-class digital products.
Both the site and app will offer the best cricket coverage (powered by ESPNcricinfo), but also give fans a one-stop destination for world-class news, features and videos across sports currently underserved by any digital offering in the region, such as football, hockey, badminton, tennis, Formula 1, kabaddi and more.
The new ESPN.in and ESPN app brings Indian and subcontinent fans a clean, dynamic presentation for ESPN’s content and storytelling, including scores, news, video, features, stats and more. Additionally, they will feature LIVE streaming video content of select sporting events in collaboration with Sony LIV.
The launch of the app and website are the latest developments in the collaboration between Sony Pictures Networks India & ESPN. ESPN.in and the ESPN app, will both carry SONYESPN branding and will feature cross-promotional integration with Sony LIV, the digital streaming platform from Sony Pictures Networks (SPN).
Earlier this year, this collaboration resulted in the launch of 2 new sports television channels; namely, Sony ESPN as well Sony ESPN HD. The long-term agreement leverages a winning combination of two of India’s most respected media brands, and serves Indian and subcontinent fans via their combined expertise and high-quality compelling content.
ESPN India and South Asia head & VP Ramesh Kumar said, “ESPN has a strong connection with fans in India and around the world because we are fans ourselves, driven by a similar obsession for sports. The launch of our multi-sport products showcases our digital leadership and offers sports fans outstanding news, features and video experiences around top sports of interest to Indian fans. They also provide the perfect complement to our television collaboration with Sony Pictures Networks India as well as reinforce ESPN’s signature ‘Game around the Game’ analysis across platforms”.
Sony Pictures Networks India Digital Business executive vice president & head Uday Sodhi said, “Sony LIV has been instrumental in bringing the best of entertainment to the digital millennials. Sports is an integral part of our offering. Together with ESPN, we are geared to increase our offering manifold.”
PERSONALIZATION
Passions for sport are intensely personal and ESPN has made it easy to personalize the user experience on both ESPN.in and the ESPN app — and rewards fans for doing so. A powerful personalization engine lets every fan select their favorite sports, leagues and teams, and then prominently delivers the latest scores, news, video and images related to those in a distinct ‘Favorites’ section. After registering on either the site or the app, a fan can set their Favorites, which will then work seamlessly across both the site and the app, and on any device – mobile, tablet, laptop, desktop – where they are logged in.
Users of the ESPN app can also set custom tailored notifications, so they will be alerted with all the latest developments for their Favorites, general news and more.
COMPREHENSIVE CONTENT AND COVERAGE
ESPN is the #1 digital sports publisher in India, and around the world – known for its insightful content with personality and its unbiased reporting and analysis with authority.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
