iWorld
Eros Now partners with netgem.tv, further consolidating its leading position in Global Markets
MUMBAI: Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has partnered with netgem.tv, the fast-growing TV service offered in the UK which is delivering the best customer TV experience with a global presence. netgem.tv simplify the access to entertainment using an immersive User Interface allowing enhanced content discovery, whether it is from a remote control, a simple app on phone, or through voice control for the Connected Home.
Eros Now, the premium Indian OTT player, is on a spree of expanding its global reach to deliver quality content and with this partnership, it will be further spreading its presence in countries such as France, Ireland, Australia, Switzerland, Gibraltar and many more, where netgem.tv is providing its services. Eros Now is the only South Asian OTT platform available on netgem.tv for all Bollywood lovers residing abroad.
Commenting on the partnership, Rishika Lulla Singh, CEO – Eros Digital said, “Eros Now and netgem.tv share a similar focus and aim at providing user friendly experience to consumers. Hence, it is a win-win partnership with netgem.tv as through this partnership Eros Now looks at expanding its global presence and further enhance consumer experience. Our aim remains to deliver quality content and user delight to our global audience and this partnership strengthens our core promise”.
Sylvain Thevenot, Managing Director of netgem.tv said “This partnership is great news for netgem.tv and Eros Now. Both brands share a common goal of providing the best content with a flawless consumer experience. At netgem.tv, we are excited to be taking our transformative proposition of personalised, on-demand and online entertainment to a wider audience. With the fantastic Eros Now content, associated with our experience that can be enjoyed anywhere, any time, we are confident that this is another step ahead to offer the most comprehensive TV proposition in the UK and other markets”
Eros Now currently holds 142 million registered users and with similar partnerships, aims at growing their user base on a global scale.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
